Kai Tak Sports Park teams up with HSBC



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HSBC to sponsor Kai Tak Sports Park Image: Kai Tak Sports Park

The Hong Kong and Shanghai Banking Corporation (HSBC) has been named the exclusive Premier Founding Partner of the Kai Tak Sports Park (KTSP) in Kowloon, Hong Kong.

‘KAI TAK SPORTS PARK’ stated that set to officially open in the first quarter of 2025 the KTSP is poised to become the largest integrated sports and entertainment landmark in Hong Kong bringing together sports and cultural enthusiasts from around the world. This long-term collaboration underscores the KTSP and HSBC’s commitment to supporting Hong Kong’s vibrant culture and mega-event economy.

The Hongkong and Shanghai Banking Corporation Limited, commonly abbreviated as HSBC and formerly known as the HongkongBank, is the Hong Kong-based Asia-Pacific subsidiary of the HSBC Banking Group for which it was the parent entity until 1991. The largest bank in Hong Kong, the HSBC operates branches and offices throughout the Indo-Pacific Region and in other countries around the world.

The 50,000-capacity Kai Tak Sports Park is a multipurpose sports venue that is being built at the site of the former Kai Tak Airport in Kowloon, Hong Kong, as part of the Kai Tak Development. The sports park will be located on the North Western part of the old Kai Tak Airport where some of the parking stands used to be. With an area of around 28 hectares, the Kai Tak Sports Park anchors the redevelopment of the former airport site and offers a world-class destination for all interests.

‘KAI TAK SPORTS PARK’ further stated that the partnership was unveiled recently at the KTSP and HSBC Partnership Launch Ceremony held at the Kai Tak Stadium in KTSP with notable attendees including George TSOI Kin-Pan, Commissioner for Sports, Hong Kong, Luanne LIM, Chief Executive Officer (CEO) of HSBC Hong Kong, Gilbert HO, Co-CEO of Chow Tai Fook Enterprises Limited, Executive Director and Group Co-CEO of NWS Holdings Limited (a Hong Kong-based engineering and construction company that specializes in infrastructure, logistics and financial services) and John Sharkey, Project Director of Kai Tak Sports Park Limited. Through this long-term collaboration, the KTSP and the HSBC aspire to build a dynamic community and are committed to bringing more world-class cultural, sports and entertainment events to Hong Kong.

Stated Sharkey, “As the home venue for Hong Kong we sincerely thank the HSBC for becoming the Premier Founding Partner of the Kai Tak Sports Park. By leveraging Kai Tak Sports Park’s world-class multipurpose facilities we will have international sports and entertainment events. This collaboration aims to develop a platform that boosts the City’s reputation and economic activity in this sector transforming Hong Kong into an Event Capital by injecting continuous new momentum into our local economy.”

Added LIM, “I am proud that we are able to support such an incredible landmark. The KTSP not only reflects Hong Kong’s success on the global stage but also serves as a vibrant hub for our community. I look forward to welcoming our international clients to the Cathay/HSBC Hong Kong Sevens (a Rugby Sevens tournament held annually in Hong Kong on a weekend in late March or early April) at the 50,000-capacity Kai Tak Stadium in March. This partnership also aligns with our upcoming celebration of 160 years in Hong Kong. We are excited to partner with the KTSP to enhance Hong Kong’s presence in international sports and entertainment.”

The Rugby Sevens (commonly known as simply Sevens and originally known as seven-a-side rugby) is a variant of rugby union in which teams are made up of seven players playing seven-minute halves instead of the usual 15 players playing 40-minute halves. The Rugby Sevens is administered by World Rugby, the body responsible for rugby union worldwide.
 

‘Championing Hong Kong’ Partnership Programme

Through sponsorship and strategic collaboration the HSBC will support the KTSP in promoting community sports development and working together to build a healthier and more connected community for all. This program includes the construction of Hong Kong’s first outdoor AirBadminton Court at the Kai Tak Mall, a variant that follows similar rules to traditional badminton but uses specially designed wind-resistant shuttlecocks.

The community program alignment between the KTSP and the HSBC brings opportunity for community activities such as rugby and AirBadminton competitions promoting sports for everyone and raising awareness of the benefit of a physically active lifestyle. The KTSP will further leverage Hong Kong’s advantages as a Host City providing more citizens with the opportunity to experience the resilience of the Hong Kong athletes first-hand. At the same time, it will cultivate the next generation’s involvement in sports allowing them to showcase their talents on the international stage.

Both the KTSP and the HSBC will leverage their strengths to collaborate in five key areas for creating unique experiences: Brand integrations, win-win business opportunities, marketing and communications, community engagement, and premium hospitality offerings. These efforts are designed to deliver an exceptional experience for all the guests. Additionally, the HSBC plans to establish a flagship branch and ATM services in Kowloon East at KTSP providing convenient access for the Kai Tak community as well as the local and the international visitors.

The major facilities of the KTSP are expected to be completed in phases by the end of 2024 with a grand opening planned for the first quarter of 2025.

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