Kraken digital tech on Spurs sleeves

Article posted by Coliseum, July 26^th, 2024

Image: Coliseum GSVA

The Premier League team Tottenham Hotspur Football Club have secured a groundbreaking global partnership with Kraken, a leading cryptocurrency exchange.

The 2024 Coliseum Summit EUROPE was held at the 62,850-capacity Tottenham Hotspur Stadium in London, UK, from March 26^th-27^th, 2024.

‘SPORTS MINT’ stated that the above multiyear deal marks Tottenham’s first venture into the burgeoning crypto and Web3 space. The pact has solidified the club’s reputation as a progressive club at the forefront of technological innovation.

A key aspect of the deal is that the digital asset marketplace becomes the official sleeve partner for the club’s men’s and women’s (Tottenham Hotspur F.C. Women) teams. The brand logo will be prominently displayed on the sleeves of the playing kits throughout the upcoming 2024-2025 seasons granting significant brand exposure for the crypto platform.

The Tottenham Hotspur Football Club (commonly referred to as simply Tottenham or Spurs) is a professional football club based in Tottenham, North London, England (UK). It competes in the Premier League, the top tier of English football.

The Tottenham Hotspur Stadium is the home of the Premier League club Tottenham Hotspur F.C. in North London (UK) replacing the club’s previous ground the now-closed 36,284-capacity White Hart Lane in London. With a seating capacity of 62,850, it is the third largest football stadium in England and the largest club ground in London.

San Francisco (US)-based Kraken is a cryptocurrency (digital currency) exchange that allows the users to buy, sell and trade cryptocurrencies and other blockchain assets. Kraken is known for its security, transparency and professionalism and offers a variety of features. Kraken is one of the world’s longest-standing and most secure crypto platforms. Its mission is to accelerate the global adoption of crypto so that everyone can achieve financial freedom and inclusion.

A blockchain is a decentralized, distributed and public digital ledger that is used to record transactions across many computers so that the record cannot be altered retroactively without the alteration of all subsequent blocks and the consensus of the network.

The Web3, also known as Web 3.0, decentralized Web, or semantic Web, is a term for the next stage of Internet development. It’s intended to be a decentralized version of the Internet that gives the users more control over their data and online experience. Web3 combines the decentralization of Web 1.0 with the interactivity of Web 2.0.

‘SPORTS MINT’ further stated that the partnership transcends mere financial backing. The crypto exchange platform will serve as Spurs’ official crypto and Web3 partner crucial in educating fans about the evolving world of cryptocurrency and Web3 technology. By leveraging its expertise the digital currency exchange platform will create engaging content and experiences that foster a deeper connection between the club and its global fan base.

Commenting on the new partnership, Ryan Norys, Chief Revenue Officer (CRO), Tottenham Hotspur F.C., said, “As a club that aims to drive innovation in everything we do, we are delighted to partner with yet another forward-thinking brand in Kraken – a true leader in its field, recognized throughout the Web3 industry for its emphasis on education around the crypto ecosystem. We look forward to bringing our fans a range of exciting events and experiences throughout the course of the partnership.”

Maintained Mayur Gupta, Kraken’s Chief Marketing Officer (CMO), “The Spurs supporters and the crypto community both have an undeterred and relentless passion for what they believe in. Kraken has a vision that crypto, like football, should be accessible to everyone. We’re therefore thrilled to partner with the Tottenham Hotspur F.C. to bring this inclusive financial technology to a larger audience of football fans.”

The partnership extends beyond the field with a planned presence at the F1® DRIVE London (go-kart track inside the Tottenham Hotspur Stadium), the exhilarating karting (motorsport) experience at the Tottenham Hotspur Stadium. This further underscores the commitment of both the brands to provide the fans with unique and engaging experiences.

Founded in 2011, Kraken is a leading cryptocurrency exchange offering diverse services, including spot and margin trading, futures contracts, staking capabilities, and a non-fungible token (NFT) marketplace. With a strong emphasis on security and regulatory compliance, the virtual currency exchange platform has established itself as a trusted platform for millions of users worldwide. Notably, they recently partnered with the LaLiga giants Club Atlético de Madrid (Spain).

The recent collaborations for the North London club include partnerships with the BetMGM (the King of Sportsbooks based in US), the Citygreen Sports Group (a Chinese company that manufactures artificial grass, interlocking floors and integrated sports systems), bp (British multinational oil and gas company), and Castrol (British oil company).

The Tottenham Hotspur Football Club Women, commonly referred to as Tottenham or Spurs, is an English women’s football club affiliated with the Tottenham Hotspur F.C. The club currently plays in the Women’s Super League (WSL), the top flight of women’s football in England and the 9,271-capacity Brisbane Road in East London, England (UK) serves as their home pitch.

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