Larger-than-life WWE showpieces in Cosm venues



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Cosm partners with WWE Image: Cosm

The World Wrestling Entertainment (WWE), part of the TKO Group Holdings, and Cosm, a leading immersive technology, media and entertainment company, recently announced a multiyear partnership that will see the WWE Premium Live Events – such as the annual professional wrestling events WrestleMania®, SummerSlam® and Royal Rumble® – delivered to fans in Shared Reality (a technology that combines the virtual and physical worlds to create immersive experiences) at Cosm’s experiential venues in Los Angeles and Dallas (US).

‘cosm’ stated that the fans attending the WWE events at Cosm’s venues will be transported ringside to the arenas and stadiums around the world providing them with a front row seat to the WWE Premium Live Events and putting them inside the action alongside the fellow passionate WWE fans starting with Royal Rumble at Cosm Dallas on February 1st, 2025.

Stamford (US)-based the World Wrestling Entertainment (WWE) is an American professional wrestling promotion. It is owned and operated by the TKO Group Holdings, a majority-owned subsidiary of the Endeavor Group Holdings (an American holding company for talent and media agencies with its primary offices in Beverly Hills). It is an integrated media organization and the recognized global leader in sports entertainment. The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. The WWE is committed to family-friendly entertainment on its television programing, premium live events, digital media, and publishing platforms.

New York (US)-based the TKO Group Holdings, Inc. (TKO) is a sports and entertainment company that owns the Ultimate Fighting Championship (UFC – American mixed martial arts promotion company) and World Wrestling Entertainment (WWE). The TKO’s content and media properties are monetized through live events, media rights, consumer products, and sponsorships.

Los Angeles (US)-based Cosm is the leading experiential media and immersive technology company redefining the way the world experiences content. With a storied history of building some of the most innovative experience technology in the world Cosm provides sensorial experiences for every type of fan, from sports and entertainment to immersive art and education. Its immersive venues bridge the virtual and physical worlds through pioneered technology that expands the realm of what’s possible, connecting people and bringing them together in, what is called, Shared Reality. As the company continues to expand to the new Cities and countries, Cosm is sparking shared passions and providing guests across the globe with experiences they need to feel to believe.

‘cosm’ further stated that Cosm’s experiential venues in Los Angeles (the 100,000-capacity Hollywood Park – an entertainment complex and master-planned neighborhood in Inglewood, California) and Dallas (Grandscape) – both major hotspots for the WWE fans and previous WrestleMania Host Cities – feature large-scale 87-foot-diameter 12K+ light-emitting diode (LED) domes that bridge the virtual and physical worlds by merging state-of-the-art visuals with the energy and atmosphere of the crowd alongside an elevated food and beverage (F&B) service.

Pointed out Peter Murphy, Senior Vice-President of Media and Content, Cosm, “At Cosm, we bring the fans together to experience the biggest and best events in the world, wherever those events may be taking place. Now, we get to showcase the WWE in Shared Reality delivering another incredible way for the fans to experience their shared passion.”

Averred Alex Varga, Co-Head of Revenue, WWE, “Cosm is redefining the future of fan experience. The WWE Premium Live Events are larger than life and with such an innovative partner in Cosm we will collectively bring the energy of our biggest moments to an expanded WWE universe.”

The addition of the WWE Premium Live Events adds to Cosm’s extensive slate of live sports and entertainment programing.

Cosm opened doors to its first venue in Los Angeles at Hollywood Park, adjacent to the 70,000-capacity SoFi Stadium, in July 2024 and its second venue in Dallas at The Colony’s Grandscape in August 2024. The company announced in 2024 that its third location will be in downtown Atlanta’s Centennial Yards (a $5 billion mixed-use development that is expected to be completed in 2026. The transformative 50-acre project will bring more restaurants, entertainment, housing, hotel rooms, and retail stores to downtown) and its fourth venue will be located in downtown Detroit, adjacent to Campus Martius (City park).

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