Legends ‘glitz’ to Glytch esports stadia

Article posted by Coliseum, April 22^nd, 2022

Image: Glytch

Glytch, the professional esports stadium company, announced on April 20^th a strategic partnership with Legends, the global experiences company and premier sports and entertainment venue and attractions operator.

The ‘businesswire’ stated that with esports on the rise as the next major spectator sport, Glytch is partnering with Legends to serve as the exclusive operator for its forthcoming professional esports stadiums with location-based entertainment in major Cities across America and Canada.

Glytch is opening large scale esports stadiums in major Cities across America and Canada with each location being the “official home stadium” of a professional esports team. Glytch combines esports with location-based entertainment, broadcasting and upscale food and beverage. Glytch’s first four locations are Los Angeles, Atlanta, Bellevue, and Chicago and are scheduled to open in 2024-2025.

Founded in 2008, Legends is a premium experiences company with six divisions operating worldwide – Global Planning, Global Sales, Global Partnerships, Hospitality, Global Merchandise, and Global Technology Solutions – offering clients and partners a 360-degree data and analytics fueled service solution platform to elevate their brand and execute their vision. Currently, Legends works with marquee clients across business verticals including professional sports, collegiate, attractions, entertainment, and conventions and leisure.

Glytch plans to open four locations by the end of 2024, and an additional four locations each year thereafter until reaching an initial target of 32 locations, so long as the results match expectations. The first location, already under construction, is in Los Angeles, with additional locations under development in Atlanta, Bellevue and Chicago.

Exulted Gerome Seeney, Glytch Chief Executive Officer (CEO), “We are thrilled Legends believes in our mission and vision. Legends are the best-in-class partner. Their expertise in operating large-scale venues and location-based entertainment attractions is unsurpassed, and we believe their sports knowledge combined with our location-based entertainment knowledge is the perfect winning formula.”

Commented Corey Breton, Chief Revenue Officer, Legends Attractions, “We are proud to partner with Glytch to serve as the exclusive operator for its esports stadiums at this exciting time in the company’s growth. We look forward to working with them to bring their vision to life leveraging our operational expertise.”

Glytch Stadiums are large-scale, 90,000 to 120,000 square feet venues, which combine a high-tech performance venue (the stadium) with location-based entertainment and live broadcasting. The conceptual design video of the Los Angeles stadium (viewable on glytch.com) shows how these three elements combine to form a unique entertainment experience.

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