London to welcome Jets, Browns and Jags

Article posted by Coliseum, January 31^st, 2025

Image: Coliseum GSVA

The National Football League (NFL) has assigned the teams to play in London as part of the 2025 NFL International Games.

NFL.com said the New York Jets, Cleveland Browns and Jacksonville Jaguars will each play international games in London during the 2025 regular season.

Tottenham Hotspur Stadium – the only purpose-built NFL stadium outside of the U.S. – will host games featuring both the Jets and the Browns, while the Jaguars will return to Wembley Stadium as part of their multi-year commitment to playing a game in the U.K., in what will be their 14th game in the capital.

NFL U.K. & Ireland general manager Henry Hodgson said, “This season will see us surpass 40 regular season games in the capital, a testament to the role the U.K. has played in growing the game globally.

“The London games are a continued catalyst for year-round fan engagement and we are focused on serving our 15 million fans, reaching new communities and driving growth in flag football participation, which now sees over 100,000 young people play the game.”

Fifty-five regular season NFL games have been played around the world throughout the league’s history, with London, Munich, Frankfurt, São Paulo, Mexico City and Toronto all hosting games to date.

The Global Markets Program grants the NFL clubs access to international areas for marketing, fan engagement and commercialization as part of the NFL’s long-term plan to spread the game and their brand globally.

New York Jets president Hymie Elhai said, “It is another great opportunity for our organization to build upon our brand and fandom in the U.K. which we have enjoyed cultivating the last few years. The success of the NFL’s international games speaks directly to the sport’s increasing global reach, and we are proud to continue as ambassadors of the game.”

Jacksonville Jaguars owner Shad Khan added, “We are once again delighted that we will be back in London later this year for our 14th game in the capital and are grateful for our extended partnership with the Football Association that makes it possible to play another home game at Wembley Stadium, one of the world’s most iconic stadiums and the Jaguars’ home away from home.

“The game is the pinnacle of the amazing work we do every day at a grassroots level and I’m proud that our JagTag flag football program reached over 100,000 young people in 2024, helping to grow the sport of American football outside the U.S.”

Expansion of the International Series benefits the NFL beyond simply increasing the popularity of the league.

With flag football entering the Olympics as an official event in 2028, the NFL is spreading the game around the globe in an effort that could even include moving the Pro Bowl Games overseas.

Continue to follow Coliseum for latest updates on venues business news. Coliseum is dedicated towards building the best global community of sports and entertainment venue executives and professionals creating better and more profitable venues.

Become a member of the only Global Sports Venue Alliance and connect with stadiums, arenas and experts from around the world. Apply for membership at www.coliseum-online.com/alliance and make use of the 365Coliseum Business.

Watch 500+ member-exclusive videos with valuable tips for your venue