Manchester City Women team naming rights feat

Article posted by Coliseum, September 20^th, 2023

Image: Manchester City

The Manchester City Women’s Football Club has agreed to a deal with the baby gear brand Joie to become the official stadium naming partner of their home ground – the Academy Stadium in Manchester, England (UK).

‘Manchester City’ stated that it makes City the first club in the Barclays Women’s Super League to secure a commercial agreement for its stadium naming rights.

The Manchester City Women’s Football Club (formerly Manchester City Ladies F.C.) are an English women’s football club based in Manchester (UK) who play in the Football Association (FA) Women’s Super League. They are affiliated with the Manchester City F.C. who plays in the Premier League, the highest level of the English football league system.

The Women’s Super League, known as the Barclays Women’s Super League for sponsorship reasons, is the highest league of women’s football in England (UK). Established in 2010, it is run by the Football Association (FA) and features 12 fully professional teams.

London (UK)-based the Football Association (FA) is the governing body of association football in England and the Crown Dependencies of Jersey, Guernsey and the Isle of Man. Formed in 1863, it is the oldest football association in the world and is responsible for overseeing all aspects of the amateur and professional game in its territory.

The 7,000-capacity Academy Stadium is a football stadium in Manchester, England (UK) forming part of the Etihad Campus. In September 2023, the ground was renamed the Joie Stadium for sponsorship reasons. It serves as the home ground of the Manchester City Women’s Football Club who also plays select matches at the 55,000-capacity Etihad Stadium in Manchester, home of the top-flight Manchester City F.C.

To mark the momentous occasion, the Manchester City Women’s Football Club team cut a ribbon – a giant ribbon which had been wrapped around the newly-named stadium.

‘Manchester City’ further stated that there have been some unforgettable moments for Gareth Taylor’s (Head Coach of Manchester City Women) side over the years at the Manchester City F.C. home, including derby victories, last-gasp winners and title triumphs.

Indeed, the team even went the entirety of the 2022-2023 seasons unbeaten on home soil, taking notable scalps in the form of Arsenal Women Football Club and Chelsea Football Club Women along the way.

There are sure to be plenty more thrills and spills over the coming years as City’s preparations for the new Women’s Super League season continue which is all set to start on October 1^st.

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