Mets ‘Mets Connect’ fan engagement program

Image: Citi Field, Sammetsfan, CC BY-SA 3.0

The Major League Baseball (MLB) team New York Mets (US) recently unveiled Mets Connect, the team’s first-ever loyalty program open to all the Mets fans for the remainder of the 2024 season.

‘mlb.com’ stated that the new program is designed to reward the Mets fans with unique offerings and experiences while bringing them closer to the team that they love.

The New York Mets are an American professional baseball team based in the New York City borough of Queens (US). The Mets compete in Major League Baseball (MLB) as a member of the National League East Division.

The 41,800-capacity Citi Field is a baseball stadium located in Flushing Meadows-Corona Park in the borough of Queens, New York City, United States. The Citi Field is the ballpark of the Major League Baseball’s New York Mets and opened in 2009.

‘mlb.com’ further stated that the fans can easily join the program via the MLB Ballpark app to immediately begin earning points by scanning their digital membership card while transacting at the Citi Field or participating in digital games wherever they are located.

Asserted Andy Goldberg, Chief Marketing Officer, New York Mets, “The Mets are continuously evaluating and exploring new ways to enhance the fan experience and Mets Connect provides a unique opportunity to engage with our fans, both in the ballpark and at home, in a more personalized manner than we have in the past. We wanted to create something that was easily accessible to our fan base across the country (United States) and not only those that join us at the ballpark.”

For the remainder of the 2024 season, all the Mets fans can earn points through single game ticket purchases, scanning tickets for entry to games, food and beverage (F&B) purchases at the Citi Field, merchandise purchases at the Team Store, and playing interactive games on the Ballpark app. By earning points and moving up the program tiers, the fans will be able to unlock free ticket and concession benefits as well as redeem points for a variety of rewards ranging from VIP access to events, exclusive ballpark experiences and a video appearance from the beloved Mr. & Mrs. Met, among other prizes.

Added Goldberg, “The power of this platform is the opportunity to learn far more about our fan base from simply rewarding our fans for activities they already do. We have one of the most passionate and engaged fan bases in all of sports and this rewards program is one of the next steps in the ongoing transformation of the fan experience.”

Enrollment is open to all the Mets fans now via the MLB Ballpark app or by visiting their website.

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