O’Gorman commercial value-add to Freemans

Image: Freemans Event Partners

The multiservice event provider Freemans Event Partners (UK) has appointed Dan O’Gorman as its new Commercial Partnerships Director.

‘Exhibition World’ stated that O’ Gorman will lead the global growth strategy for Freemans’ new Partnerships Division with a focus on evolving its experiential, sponsorship and activation value proposition across the company’s portfolio of events, the new venue partners and the live music festivals.

Gloucester (UK)-based Freemans Event Partners is a family-owned business that has been supporting and enhancing the best events in the United Kingdom and Europe since 1975. They are experts in multiservice event delivery bespoke to each event and venue. From building food and beverage villages to developing payment solutions and connectivity they cover every aspect of the event delivery to enhance the eventgoers’ experience.

Observed O’Gorman, “In an artificial intelligence (AI)-driven market where the brands are battling to win faster, innovate better and grow more sustainably in the attention economy investing strategically in the authentic and engaging consumer-brand experiences has never been so important. Showing up where it matters is integral in converting consumers to brand fans and the unique opportunities that live experiences have in creating this journey is a fantastic way for brands to reframe their shop window. I’m hugely excited to join Freemans at this pivotal moment as the business elevates its live experiential offering with enhanced digital and social capabilities to curate a hyper-personalized 360 brand-fan experience at scale, driving value for our partners.”

‘Exhibition World’ further stated that O’Gorman joins Freemans from growth agency ‘Monumental Marketing’ where he served as the Chief Commercial Officer. Prior to Monumental he was the Partnerships Director at US tech giant Bazaarvoice.

Monumental Marketing is a London (UK)-based growth agency that specializes in helping ambitious consumer brands scale through data-driven marketing with a particular focus on social commerce, especially TikTok Shop. They offer a modern approach by combining strategic marketing leadership with specialized execution to drive sales and build lasting customer loyalty for their clients.

Bazaarvoice is a US-based software company that provides a platform for the brands and the retailers to collect, manage and display user-generated content (UGC) such as ratings, reviews, photos, and videos on their e-commerce websites and across a network of retail partners.

Noted Natasha Thiebaut, Chief Commercial Officer, Freemans Event Partners, “As we continue to innovate across the live events sector Dan’s leadership will be instrumental in unlocking new opportunities and delivering exceptional value to our partners.”

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