Penn Medicine-Sixers healthcare tie-up



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Penn Medicine partners with Philadelphia 76ers Image: NBA

On September 22nd, the National Basketball Association (NBA) team Philadelphia 76ers (US) announced a multiyear partnership with Penn Medicine, the area’s leading healthcare provider. This unique partnership designates Penn Medicine as the official healthcare, orthopedic and hospital partner of the team.

The Philadelphia 76ers, colloquially known as the Sixers, is an American professional basketball team based in the Philadelphia metropolitan area (US). The 76ers compete in the National Basketball Association (NBA) as a member of the league’s Eastern Conference Atlantic Division and play at the Wells Fargo Center located in the South Philadelphia Sports Complex.

The 19,500-capacity Wells Fargo Center is a multipurpose indoor arena located in Philadelphia, US. It serves as the home of the Philadelphia Flyers of the National Hockey League (NHL), the Philadelphia 76ers of the National Basketball Association (NBA) and the Philadelphia Wings of the National Lacrosse League (NLL).

Penn Medicine is one of the world’s leading academic medical centers, dedicated to the related missions of medical education, biomedical research and excellence in patient care. Penn Medicine consists of the Raymond and Ruth Perelman School of Medicine at the University of Pennsylvania (founded in 1765 as United State’s first medical school) and the University of Pennsylvania Health System, which together form an $8.9 billion enterprise.

The Perelman School of Medicine has been ranked among the top medical schools in the United States for more than 20 years. The School is consistently among the nation’s top recipients of funding from the National Institutes of Health, with $546 million awarded in the 2021 fiscal year.

Penn Medicine is powered by a talented and dedicated workforce of more than 44,000 people. The organization also has alliances with top community health systems across both Southeastern Pennsylvania and Southern New Jersey, creating more options for patients no matter where they live.

Penn Medicine is committed to improving lives and health through a variety of community-based programs and activities.

The University of Pennsylvania is a private Ivy League research university in Philadelphia, Pennsylvania. Established in 1740, it is the fourth-oldest institution of higher education in the United States and among the highest ranked universities in the world.

‘NBA’ quoted Tad Brown, head honcho of the 76ers and Harris Blitzer Entertainment, as stating, “Penn Medicine has established itself as a leading healthcare organization not only in the Greater Philadelphia Area, but in the whole of United States. We’re fortunate to partner with such a respected, accomplished team of healthcare professionals and world-class doctors, and look forward to the collective impact we can have in the Philadelphia community. Together, we share a passion for this City and are eager to tip-off this partnership ahead of the 2022-2023 seasons.”
 

Highlights of the 76ers and Penn Medicine partnership include:

  • A joint commitment to improving healthcare disparities in the region;
  • Community basketball court renovations;
  • Penn Medicine providing the 76ers players and personnel access to world-class medical care, including team physicians and exclusive orthopedics and urgent care services;
  • Penn Medicine branding on the team shooting shirts, worn pregame by 76ers players; and
  • The launch of The Penn Medicine Court at The Center, with virtual signage visible by millions of fans watching home games on NBC Sports Philadelphia each season.

 

As part of this historic partnership, the 76ers and Penn Medicine will also come together on community engagement efforts designed to drive health equity and help reduce disparities. The joint efforts in the community will include:

  • Building awareness and pathways for breast and colon cancer screenings, with a goal of driving 7,600 local residents to get these lifesaving tests in the first year of the partnership, including programs to provide roundtrip transportation to support those getting screened;
  • Renovating and unveiling a basketball court in a Philadelphia neighborhood each season to promote physical activity and lend support to neighborhood safety and revitalization efforts;
  • Moderating livestream conversations with health experts to discuss issues impacting the Philadelphia community; and
  • Holding health education events in convenient community settings.

 
‘NBA’ further quoted Kevin B. Mahoney, Chief Executive Officer (CEO) of the University of Pennsylvania Health System, “Like the 76ers, our number-one commitment is to the people of this City and the communities around it, and this partnership allows us to expand our impact on the people we care so much about, in new ways. Working with the Sixers will greatly strengthen our support for public health and the well-being of our neighborhoods. This is an exciting time for the Sixers as an organization, and we’re thrilled to be on the same team.”

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