POS boost to Australia’s RAC Arena


Australia RAC Arena POS upgrade Image: RAC Arena

Australia-headquartered MSL Solutions has inked a multiyear contract with Australia’s largest venue operator, ASM Global, to provide its integrated point of sale (POS) and transaction management platform to RAC Arena in Perth, Australia.

RAC Arena is a neofuturistic entertainment and sporting arena in the City center of Perth, Western Australia, used mostly for basketball matches. It is located on Wellington Street near the site of the former Perth Entertainment Centre, and was officially opened on November 10, 2012.

The contract will see MSL implement a platform which integrates market-leading software from Swift POS with MSL’s mobile POS solution at the arena in Perth, Western Australia.

More than 100 fixed terminals and 60 mobile tablet devices will be installed to extend RAC Arena’s POS capabilities across their entire arena and corporate suites.

The platform will bolster guest engagement at the arena and deliver a superior customer experience for all RAC Arena guests.

MSL Solutions CEO, Pat Howard, stated, “We are delighted to have been selected by ASM Global and Venues West through a competitive tender process to modernize RAC Arena’s POS solutions. We view this contract win as strategically significant, building on our existing relationships with ASM Global which extend across the Brisbane Entertainment Centre, the Sydney International Convention Centre, the Newcastle Exhibition & Convention Centre and Te Pae Christchurch Convention Centre in New Zealand.”

“Our platform provides venues with total integration from back office to member and patron facing solutions to meet the full needs of the business. We believe we are the only company that can deliver a seamless Swift POS experience through a mobile web browser, which means less friction between apps and hardware, more efficiency for venue staff and a better experience for guests,” Howard added.

“Although we are starting with RAC Arena by delivering our core POS solution into the venue, we see potential to expand this relationship to encompass our higher-value venue solutions, including in-seat ordering, self-serve kiosks and business intelligence. We expect all of these services to become increasingly relevant across our target markets as the post-COVID paradigm forces venue operators to adapt,” the head honcho noted.

ASM Global/RAC Arena IT Manager, Jamie Abraham, remarked, “We look forward to having MSL help ASM Global take a huge step forward in bringing a world class POS solution to RAC Arena. We were pleased to select MSL based on the comprehensive functionality of their platform, underlying robustness of the core POS engine, integration expertise and the MSL proprietary mobile offering.”

RAC Arena is Western Australia’s home of live entertainment, music and sports. Since opening, the 15,000-capacity venue has hosted numerous major events, playing host to world famous superstars, including Prince, The Killers, Beyoncé, Kendrick Lamar, Fleetwood Mac, The Rolling Stones, Ed Sheeran, KISS, Celine Dion and Katy Perry.

RAC Arena has also previously staged the Hopman Cup with record attendance and celebrated players such as Roger Federer, Andy Murray, Serena and Venus Williams, Novak Djokovic as well as Ana Ivanovic.

The Perth Wildcats basketball team have touched dizzying heights on and off the court by regularly playing in front of more than 12,000 people, transforming the Perth CBD into a sea of red during their home games.

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