Principality Stadium adrenaline-rush roof romp


Principality Stadium to add new roof top attraction Image: Principality Stadium

Welsh rugby’s Principality Stadium in Cardiff, Wales (UK) has commissioned urban aerial adventure experts Wire and Sky to build a new high-flying, adrenaline-fueled visitor attraction on the Cardiff skyline.

‘Principality Stadium’ stated that the Principality Stadium, which is owned and operated by the Welsh Rugby Union, will host a year-round adventure experience for local thrill seekers, traveling daredevils from around the globe and people who just want to experience an amazing view of Cardiff from its famous roof, set to open in March 2024.

The 74,500-capacity Millennium Stadium, known since 2016 as the Principality Stadium for sponsorship reasons, is the national stadium of Wales (UK). Located in Cardiff, it is the home of the Wales national rugby union team and has also held Wales’s national football team games.

The Welsh Rugby Union (WRU) is the governing body of rugby union in the country of Wales, recognized by the sport’s international governing body, World Rugby. The WRU is responsible for the running of rugby in Wales, overseeing 320 member clubs, the Welsh national team and National Leagues and Cups.

London (UK)-based the Wire and Sky Limited are passionate about taking people on adventures of a lifetime. They aim to create unforgettable memories through amazing, out-of-the-ordinary experiences. Their vision is to revamp the rooftops of iconic venues to create adventure. With central locations and fabulous views, the company design breathtaking experiences for visitors to enjoy world-class venues in an unusual, exciting way.

‘Principality Stadium’ further stated that Wire & Sky, who have worked on similar projects at the 90,000-capacity Wembley Stadium in Wembley, London, the 62,850-capacity Tottenham Hotspur Stadium in London, the Cutty Sark (maritime museum in London, England), and the Premier League club Liverpool F.C.’s 54,074-capacity Anfield Stadium in Liverpool, England have already begun building work in Cardiff which is now visible from the stadium’s riverwalk.

Remarked Richard Collier-Keywood, Welsh Rugby Union (WRU) Chair, “We’re delighted to confirm work on the stadium’s new roof experience is now fully underway, after being given the green light by the WRU Board. The Principality Stadium is a magnificent world- class venue and now fans, if they dare, will be able to experience it from a whole new perspective, as well as take in the spectacular City panorama from the roof. We have long been a must-see destination for the international rugby supporters as well as a must-play venue for the world’s biggest acts. Now this ambitious project will help us further utilize one of the major assets in Welsh rugby to reach its full potential as a major visitor attraction for thrill seekers and those who want to see Cardiff from a totally different perspective.”

Added Collier-Keywood, “This new venture will have a hugely positive impact on Welsh rugby, with all profits going back into the game in Wales from opening. Wire and Sky are world-renowned and have delivered standout projects at other venues across the country such as The Dare Skywalk (a 90-minute tour along the glass walkway, high above the stadium) in the Tottenham Hotspur Stadium and Up (adventure experience made up of a guided climb across the arena roof, with scenic views of landmarks) at the 20,000-capacity The O2 Arena in London. I’m confident from the plans that the experiences in store will be equally as exhilarating as Wire and Sky’s other projects and we look forward to revealing more details about attraction name in due course.”

The multimillion project will be operated by Wire and Sky on behalf of the WRU Group, with an official partnership between the two organizations already struck. The attraction will include full disabled access to the experience, both for ambulant disabled and those in wheelchairs.

Averred Andy Broad, Managing Director, Wire and Sky, “We’ve had the privilege of delivering breathtaking experiences at some of the world’s best venues and stadia and the plans for the Principality Stadium are up there with the very best. We’ve been working alongside the team at the stadium in Cardiff for a number of years to come up with a unique proposition that takes advantage of the stadium’s location in the City, its views, its identity as the home of Welsh rugby, and a bucket-list experience to boot! This is a highly complex, ambitious project but I’m truly excited at what’s in store. We are working with the major Welsh construction company Pro Steel Engineering on the build and will be coming back to interested parties shortly with more details of what the adventure will entail.”

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