Red Bulls home ‘street-to-seat’ fan experience

Image: Red Bull Arena, Sam Szapucki, CC BY 2.0

The Evolv Technologies Holdings, Inc., a leading security technology company pioneering artificial intelligence (AI)-based solutions designed to help create safer experiences, recently announced that it has entered a business partnership with the Sports Illustrated Stadium in Harrison, New Jersey (US), home of Major League Soccer’s (MLS’s) New York Red Bulls.

‘yahoo!finance’ stated that the partnership, through which Evolv has been designated as the Stadium’s ‘Official Fan Screening Partner’, will include deployment of Evolv Express® (a touchless, mass people screening solution) systems at the stadium’s main entrances. In addition to fan screening Express will also be used at staff and talent entries. Through the partnership Evolv will also work with the New York Red Bulls on community activations.

Waltham (US)-based Evolv Technologies Holdings, Inc. is designed to transform human security using artificial intelligence (AI)-powered screening and analytics to help create safer experiences for the world’s most iconic venues and companies as well as schools, hospitals and public spaces. Its mission is to transform security to create a safer world to live, work, learn, and play. Evolv has digitally transformed the gateways in many places where people gather by enabling seamless integration combined with powerful analytics and insights.

The Red Bull New York, commonly known as the New York Red Bulls, is an American professional soccer club based in the New York Metropolitan area (US). The Red Bulls compete in Major League Soccer (MLS) as a member of the Eastern Conference.

The New York Red Bulls are one of 30 teams in Major League Soccer (MLS). They are one of the 10 charter clubs of MLS and have competed in the league since its founding in 1996 and are owned by the Austrian beverage company Red Bull for which the team is named. The New York Red Bulls offer one of United States premier youth soccer development programs, from local soccer partnerships across New York and New Jersey to Regional Development Schools and the Red Bulls Academy teams.

The 25,000-capacity Sports Illustrated Stadium is a soccer-specific stadium in Harrison, New Jersey (US) that is home to the New York Red Bulls of Major League Soccer (MLS).

Stated Shaun Oliver, Vice-President of Operations at Sports Illustrated Stadium, “With a continuous focus on the fan experience we’re pleased to upgrade the arrival experience at the Sports Illustrated Stadium with Evolv Express. Having seen this technology in wide use across the MLS venues (and elsewhere in the New York market) we’re confident that our fans will appreciate a convenient entry process.”

Noted John Baier, Evolv’s Vice-President of Sports and Entertainment, “It’s gratifying to continue to grow our presence in Major League Soccer. The MLS matches have an electrifying atmosphere that only gets better when the journey from ‘street to seat’ is as smooth as possible.”

‘yahoo!finance’ further stated that the deployment at the Sports Illustrated Stadium is Evolv’s 12th in Major League Soccer joining the 27,000-capacity Dignity Health Sports Park (Carson, California), the 20,371-capacity Lower.com Field (Columbus, Ohio), the 75,000-capacity Mercedes-Benz Stadium (Atlanta, Georgia), the 20,500-capacity Toyota Stadium (Frisco, Texas), and others.

New York (US)-based Major League Soccer (MLS) is a professional soccer league in North America and the highest level of the United States soccer league system. It comprises 30 teams with 27 in the United States and 3 in Canada.

The Major League Soccer (MLS) set an attendance record in 2024 and is the second-most attended soccer league in the world trailing only the English Premier League (UK – the highest level of the English football league system).

Evolv performs entry screening for five of the top-six teams in attendance (and eight of the top-16) and in total screened more than two million MLS fans in 2024.

The Sports Illustrated Stadium also joins many other high-profile venues on Evolv’s customer list in the New York Metro area. The 9,400-capacity Lincoln Center, the hub of the performing arts in New York City, was one of the earliest adopters of Express. Evolv Express is also a Fan Screening Provider of the Major League Baseball (MLB) team New York Mets at the 41,800-capacity Citi Field in Queens as well as hospitals, museums, places of worship, and other venues around New York.

Continue to follow Coliseum for latest updates on venues business news. Coliseum is dedicated towards building the best global community of sports and entertainment venue executives and professionals creating better and more profitable venues.

Become a member of the only Global Sports Venue Alliance and connect with stadiums, arenas and experts from around the world. Apply for membership at coliseum-online.com/alliance and make use of the 365Coliseum Business.

• Tags »
• Evolv Technologies
• security
• Sports Illustrated Stadium

« Previous News: Bay FC Training Facility sense-of-home design
» Next News: AFL-designed Zanzibar sports destination