ROAR to ‘ROAR’ under Seregh umbrella

Article posted by Coliseum, December 5^th, 2025

Image: Coliseum GSVA / Michael Rennschmied

The Sports and Entertainment Real Estate Global Holdings(Seregh) has announced its acquisition of the data analytics firm Revenue Over And Above Replacement (ROAR).

‘PR Newswire’ stated that ROAR will now operate as ROAR, a Seregh Company, with a strategic focus on developing Smart Districts as a Service (SmartDaaS).

The Sports and Entertainment Real Estate Global Holdings (Seregh) is a groundbreaking platform dedicated to investing in and developing large-scale mixed-use real estate around sports and entertainment venues. Seregh offers full-scale development capability and permanent capital to create long-term value for sports franchises, fans and the broader community. Seregh is targeting $100 billion in investment in 30 Cities globally over the next decade.

The Revenue Over And Above Replacement (ROAR) delivers data-driven solutions to the sports industry’s most pressing strategic challenges. Its analytical capabilities span multiple verticals including mixed-use development, partnership valuation, fan engagement, media analysis, strategic advisory, financial modeling, and content creation. ROAR brings decades of experience navigating complex challenges for brands, agencies, financial institutions, rights holders, and properties.

‘PR Newswire’ further stated that SmartDaaS will harness artificial intelligence (AI), machine learning and data-driven solutions to deliver actionable insights that empower the sports franchises, Owner Representatives, real estate developers, venue operators, architectural design firms, capital partners, event producers, and Municipalities to more effectively conceive, develop and commercialize Sports and Entertainment-Anchored Districts (SEADs).

This service includes building a customer data platform (CDP) integrating multiple data sources with a focus on leveraging deterministic, behavioral data. ROAR’s CDP will help shape the most important strategic decisions across capital investment, development and commercialization. The use cases include analyzing rental and lease expenditures, identifying fan purchasing behavior, understanding target audience content consumption patterns, mapping digital and social media behaviors, and forecasting potential foot traffic by location.

Shared Jonathan Fascitelli, Founder and Chairman, Seregh, “Seregh and ROAR are now uniquely positioned to help the stakeholders maximize the value of their sports assets before, during and after the construction of mixed-use sports and entertainment districts.”

As part of the transaction, the ROAR Founder and Managing Director Adam Grossman will join Seregh as the Chief Analytics Officer while continuing to serve as the President of ROAR, A Seregh Company.

Grossman was previously the Founder and Chief Executive Officer (CEO) of the partnership valuation firm Block Six Analytics (acquired by Excel Sports Management in 2021). He is currently a Professor in Northwestern University’s Master’s in Sports Administration program and a content creator across books, podcasts and media publications.

Added Fascitelli, “Adam is a sports industry heavyweight and a recognized leader in his field. Seregh and I targeted him because he is exactly the right person to lead the build of the SmartDaaS platform.”

SmartDaaS will also enhance ROAR’s existing audience, analytics and insights capabilities helping the sports properties, the rights holders, the agencies, and the partners optimize multiple revenue streams. ROAR currently collaborates with a wide range of partners and providers – including those working directly with the sports entities – to deliver data-driven solutions that impact partnerships, fan engagement, ticketing, merchandise, hospitality, and event operations.

Said Grossman, “SmartDaaS is the embodiment of ideas I’ve explored for years. Combining Seregh’s expertise with ROAR’s offerings and the ability to collaborate across the sports ecosystem is a no-brainer for any team, league, event, or university considering building a SEAD.”

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