Sam Ryder in Bonus Arena ‘driver’s’ seat


ASM Global appoints Sam Ryder as GM of Bonus Arena in Hull Image: Bonus Arena & BAM Construction

The venue and event management company ASM Global announced the appointment of Sam Ryder as the new General Manager (GM) of Bonus Arena in Hull, UK.

Ryder began his new role at the Bonus Arena on August 1st, 2023.

‘CELEBRITYACCESS’ stated that Ryder is no stranger to the arena and previously served as the venue’s Head of Operations before taking a General Manager post at the York Barbican in York (UK) in 2022.

Los Angeles (US)-based ASM Global is the world’s leading venue management company and producer of live event experiences. ASM Global is also the pre-eminent management and content partner with over 350 venues worldwide. Operating and investing in the world’s most important stadiums, arenas, convention centers, and theaters requires unmatched dedication and the most profound expertise. No one else offers the benefits of global scale and best-in-class local operational execution to create value and drive profitability as ASM Global does.

The 3,500-capacity Bonus Arena is an indoor arena in Kingston upon Hull, East Riding of Yorkshire, England (UK), near the Hull Marina. It opened in August 2018 and hosts music, comedy and sports events.

The York Barbican is an indoor entertainment venue located in York, England (UK). Named after the nearby barbican attached to the Walmgate Bar, the venue hosts a busy calendar of live music, comedy and sports, as well as business events and conferences. It has a 1,500 seating capacity and a 1,900 standing capacity.

‘CELEBRITYACCESS’ further stated that during his brief tenure at the Barbican, Ryder helped to expand content at the venue, bringing in a diverse mix of shows and original artiste content. In addition to his new role at the Bonus Arena, Ryder will continue to serve as the General Manager of the York Barbican, with Rebecca Stevenson appointed as the venue’s Deputy General Manager (DGM).

Maintained Marie Lindqvist, Senior Vice-President (SVP) Operations Europe of ASM Global, “Sam is a fantastic General Manager, and building on the foundations of York Barbican, with agility and creativity, he has evolved the venue into York’s most exciting live entertainment and conference and exhibition space. We’re delighted that Sam remains part of the ASM Global family and are excited to see what he’ll bring to the Bonus Arena in Hull in his new role as it looks ahead to the future.”

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