SEVEN relax-rejuvenate Almadinah destination


Saudi Entertainment Ventures starts construction Image: SEVEN

The Saudi Entertainment Ventures (SEVEN), a wholly-owned subsidiary of the Public Investment Fund (PIF), has announced construction work on its new entertainment destination in Almadinah (Saudi Arabia).

‘SAUDI ENTERTAINMENT VENTURES’ stated that construction is underway with the Al Bawani Urbacon Joint Venture (BUJV), a joint venture by the Al Bawani Company Limited and the UrbaCon Trading and Contracting, appointed to carry out the construction works.

Riyadh (Saudi Arabia)-based the Saudi Entertainment Ventures (SEVEN) is the execution and investment arm of the Public Investment Fund (PIF) of Saudi Arabia in the entertainment sector. Through its role as an investor, developer and operator of various entertainment offerings Kingdom-wide, SEVEN aims to be the leader of an entertainment ecosystem in Saudi Arabia, facilitating the presence of both international and local brands and unlocking the entertainment sector across Saudi Arabia with a mission to become the national entertainment champion.

Riyadh (Saudi Arabia)-based the Public Investment Fund (PIF) is the sovereign wealth fund of Saudi Arabia. It is among the largest sovereign wealth funds in the world with total estimated assets of US$776 billion. It was created in 1971 for the purpose of investing funds on behalf of the Government of Saudi Arabia.

Riyadh (Saudi Arabia)-based the Al Bawani Company Limited offers construction services. The company provides pre-construction, project management, engineering, designing, fire alarm installation, and building maintenance services. Al Bawani serves housing complex, industrial and commercial buildings, hospitals, educational institutions, and the Government sectors.

The UrbaCon Trading and Contracting Company (UCC) is a Qatari- based international construction services company and a leading Grade A licensed builder. Our impressive construction footprint in Qatar is led by our ever-growing pool of trained professionals.

‘SAUDI ENTERTAINMENT VENTURES’ further stated that SEVEN’s entertainment destination in Almadinah supports the region’s strategy to improve the living conditions of people and revitalize the region’s communities, adding to the region’s unique entertainment attractions for residents and visitors to experience.

Averred Abdullah AlDawood, Chairman, SEVEN, “Our entertainment destination in Almadinah will transform the entertainment landscape of the region and bring new, unique and exciting experiences to the people of Almadinah supporting SEVEN’s aims to enrich the quality of life for the millions of Saudis.”

Exulted Fakher AlShawaf, Group Chief Executive Officer (CEO), Albawani Holding, “We are delighted to have the opportunity to collaborate once again with SEVEN on this groundbreaking project, which aims to establish an exceptional entertainment destination in the holy City of Almadinah.”

Remarked Ramez Al Khayat, Group Managing Director, UCC Holding, “This is an exciting project to add to our portfolio. As a leading international construction and contracting company with a wealth of expertise, we will deliver SEVEN’s entertainment destination with our signature superior quality.”

SEVEN’s entertainment destination in Almadinah is located next to the King Fahad Central Park and is set on a development area over 100,000 square meters with a total built-up area of over 84,000 square meters. The park seamlessly weaves itself into the development, blending the park’s picturesque trails with the destination’s carefully curated open paths and gardens, enabling visitors to discover an entertainment oasis with enhanced choices and quality offerings to enrich the region’s communities.

Visitors seeking fun-filled family immersive experiences can choose from world-class rides set within a 4,000 square meter family entertainment center. An e-karting track will ensure exhilarating experiences for both adults and children alike, with over 330 meters of track spanning two levels. A Discovery Adventures center will offer explorers an immersive journey with trekking experiences, treehouse trails and other jungle-themed challenges and educational missions while a Play-Doh entertainment center will unleash kids’ imagination and creativity with three different sensorial zones.

The entertainment destination will bring SEVEN’s signature attractions to the Almadinah region, including a state-of-the-art cinema with IMAX and VIP screens and a 10-lane futuristic bowling alley. Visitors will also be able take advantage of a wellness center where they can relax and rejuvenate. There will be a wide range of international and local retail and food and beverage outlets to suit the tastes of everyone.

SEVEN is investing more than SAR 50 billion to build 21 entertainment destinations which will provide unique and innovative world-class entertainment experiences and global partnerships from within the sector. The upcoming projects are located in 14 Cities across the Kingdom: Riyadh, Kharj, Makkah, Jeddah, Taif, Dammam, Khobar, Al Ahsa, Almadinah, Yanbu, Abha, Jizan, Buraidah, and Tabuk.

The SEVEN is mandated to invest in, develop and operate entertainment destinations and create a sustainable entertainment sector that caters to the needs of all in Saudi Arabia, in accordance with the highest international standards.

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