KOJO-Stadium Queensland partnership

Article posted by Coliseum, April 7^th, 2023

Image: Stadiums Queensland

KOJO, the creative studio focused on sports presentation and in-stadium activations, has been named production services provider for the 52,500-capacity Suncorp Stadium and the 42,000-capacity The Gabba in Brisbane and the 25,000-capacity Queensland Country Bank Stadium in Townsville, Australia.

‘AdNews’ stated that this brings KOJO’s portfolio of sporting venues to six across four States, including the recent announcement of the 20,000-capacity Blundstone Arena in Tasmania and long-term contracts with the 61,266-capacity Optus Stadium in Perth and the 53,500-capacity Adelaide Oval in Adelaide.

Victoria (Australia)-based KOJO has led the way in developing, producing and executing some of the most innovative event presentation solutions, using integrated media in sports stadia. For more than two decades, KOJO has been proud to partner with some of Australia’s most innovative and progressive sports leaders to create engagement solutions that truly connect with fans from a wide cross section of sports.

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The partnership recognizes KOJO’s commitment to Queensland, particularly with ‘The Smart State’ gearing up for the Brisbane Olympics in 2032.

The 2032 Summer Olympics, officially known as the Games of the XXXV Olympiad and also known as Brisbane 2032, is an upcoming international multisport event scheduled to take place from July 23^rd-August 8^th, 2032 in Brisbane, Queensland, Australia.

‘AdNews’ further stated that KOJO set up an office in Brisbane in 2019 and has built a local team focused on sports marketing and live sports events, brand activations and post-production.

Said Stephen Lord, KOJO’s head honcho, “We are thrilled to be working with Stadiums Queensland at these iconic venues, which are sought-after destinations for live sport. We are excited to bring our integrated approach combining strategy, creative, production, and technology to the stadiums and their key hirers. Our proven FanX strategic approach and deep experience as in-stadium specialists will allow us to create unique world-first fan first experiences to deliver on Stadiums Queensland’s vision of ‘amazing experiences’.”

KOJO’s partnership with Stadiums Queensland will see the production team draw on its 25 years of fan-first sports experience to engage fans at the national and global sporting events and State-based competitions.

KOJO will work for home teams, including the National Rugby League’s (NRL’s) North Queensland Cowboys, Brisbane Broncos and Dolphins, the NRL Magic Round (all fixtures are played at one venue) and State of Origin, A-League’s Brisbane Roar, Super Rugby’s Queensland Reds, the Australian Football League’s (AFL’s) Brisbane Lions, and Cricket’s Brisbane Heat and Queensland Cricket teams.

The State of Origin series is an annual best-of-three rugby league series between two Australian State representative sides, the New South Wales Blues and the Queensland Maroons.

This partnership adds to KOJO’s existing roster of sports work, including Cricket Australia as the national sports presentation partner, the Big Bash League (BBL) as the national content partner, the six AFL sides – West Coast Eagles, Fremantle Football Club, Adelaide Football Club, Port Adelaide Football Club, North Melbourne Football Club, and the GWS Giants, AFL Gather Round (all 18 teams play football in one City) in Adelaide, New Zealand Rugby All Blacks (New Zealand national rugby union team), Black Ferns (New Zealand women’s national rugby union team) and the Māori All Blacks, four Super Rugby teams – Western Force (Australian professional rugby union team), Hurricanes (New Zealand professional rugby union team), Chiefs (New Zealand professional rugby union team), Moana Pasifika (players from various Pacific Island nations as well as New Zealand or Australian born players of Pasifika heritage), and the New Zealand Warriors of the NRL.

In 2022, KOJO created Australia’s first-ever stadium mixed reality experience for the West Coast Eagles, and delivered an integrated stadium and broadcast Mixed Reality experience for the International Cricket Council (ICC) Men’s T20 World Cup.

Stadiums Queensland is charged with the management of major sports facilities that are declared under the Queensland Government regulation as being venues having the capacity to stage national or international sports events, recreational or entertainment experiences.

Melbourne (Australia)-based the Australian Football League (AFL) is a company operating the premier and only fully professional competition of Australian Rules football and the AFL Women’s and other competitions.

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