SURJ joins Enfield for sport investments

Article posted by Coliseum, February 3^rd, 2025

Image: SURJ

Saudi Arabia’s SURJ Sports Investment has sealed a partnership with U.S-based Enfield Investment Partners aimed at increasing and advancing their investments into sport.

SURJ said the signing comes as Enfield unveiled a new global sports asset fund valued at more than $4 billion.

SURJ and Enfield said they are commited to working closely together to discover, share and harness the potential of prospective growth opportunities within the global sports landscape, across properties and assets including sports teams, leagues, media and wider sport infrastructure.

In doing so, both will aim to attract further regional and global investment targeted at bringing sports fans and audiences closer together, in a way that seeks to deliver widespread economic and social returns.

Launched in 2023, SURJ Sports Investment is mandated to invest in sport in a way that fosters international growth and enhances the on-ground domestic sporting ecosystem in Saudi Arabia and the wider Middle East.

Investing directly into sports and the parallel enablers that drive fan and audience participation is at the core of SURJ’s strategy.

Danny Townsend, CEO of SURJ Sports Investment, said: “We are delighted to have joined forces with Enfield Investment Partners following the launch of their new sports asset fund.

“In Enfield, we have a trusted partner with whom we will together seek to drive forward the future of sport in ways that meet the ever-changing needs of fans and audiences around the world.

“This marks an exciting next step for SURJ Sports Investment as we further strengthen our bilateral relationships with the U.S market and with Enfield can seek to being an ambitious and impactful investor in the sports at the cutting edge of global fandom.”

Jake Silverstein, Co-Founder and Chairman at Enfield Investment Partners, said: “The launch of our global sports fund is the start of a promising new chapter, and we are honored to have found in SURJ Sports Investment the ideal partner.

“We share a vision for the future of global sport, and we look forward to working hand-in-hand with SURJ. The transformation of Saudi Arabia has revolutionized the global sports landscape, and with the FIFA World Cup confirmed for 2034, this journey has only just begun.

“As part of our collaboration, alongside our Washington, D.C. headquarters, we will establish a presence in SURJ’s Riyadh offices to further support our shared ambitions and foster bilateral growth.

“We intend to leverage this partnership to contribute to one of the most dynamic growth stories in sports, enhancing the reach and impact of sport worldwide.”

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