Tag: Legends

Porto-Legends team up to boost fan experience

Article posted by Coliseum, December 15^th, 2023

The Portuguese professional sports club FC Porto (Portugal) and the global premium experience company Legends recently announced a 15-year strategic partnership focused on transforming the fan experience. ‘LEGENDS’ stated that Legends will support global partnerships, the food and beverage... » Read more

Legends bring into the fold ASM Global

Article posted by Coliseum, November 8^th, 2023

The global premium experiences company Legends and the leading venue management company ASM Global announced on November 7th the signing of a definitive agreement under which Legends will acquire ASM Global to create a premium live events company dedicated to providing outstanding experiences for... » Read more

Legends ‘legend’ary hires in Central Europe

Article posted by Coliseum, October 16^th, 2023

Legends, a global premium experiences company, are continuing its worldwide growth with several key leadership appointments in Central Europe. ‘Legends’ stated that on October 10th, the company announced the arrival of well-respected industry executive Nick von Doetinchem as the Managing... » Read more

Legends ‘blockbuster deal’ to buy ASM Global

Article posted by Coliseum, July 13^th, 2023

The premium experiences company Legends is in discussions to acquire ASM Global, multiple sources said, a blockbuster deal potentially that would propel Legends into a major force across all facets of facility development and operations, but ultimately result in fewer options for running sports and... » Read more

Legends push to San Diego MLS baby steps

Article posted by Coliseum, June 8^th, 2023

San Diego MLS (US), the newest team in Major League Soccer (MLS), and Legends, a global premium experiences company, announced on June 5th a new multiyear partnership focused on delivering a first-class experience for fans and partners with Legends managing global partnerships, premium seating and... » Read more

Legends INDYCAR-IMS deal to ‘drive’ growth

Article posted by Coliseum, March 9^th, 2023

INDYCAR and the Indianapolis Motor Speedway (IMS) have renewed their multiyear agreement with the premium experiences company Legends to serve as their official retail partner inclusive of e-commerce, brick-and-mortar store operations and live events. As part of the extended relationship, Legends... » Read more

Legends push to Getafe robust fiscal health

Article posted by Coliseum, January 26^th, 2023

The LaLiga team Getafe CF (Spain) and Legends, a data-fueled global premium experiences company, recently announced a 15-year strategic partnership centered on maximizing the club’s commercial offering and enhancing the fan experience. ‘Legends and Getafe CF’ stated that Getafe CF will... » Read more