Tag: Legends

Legends/ASM pick Jim Scholefield as CTO

Article posted by Coliseum, July 2^nd, 2025

Legends has chosen Jim Scholefield as Chief Technology Officer of the combined Legends and ASM Global business. Legends said Scholefield has a distinguished career spanning over 35 years in technology leadership, marked by contributions across multiple industries and roles at some of the... » Read more

Matt marketing mantra boost to Legends-ASM

Article posted by Coliseum, May 22^nd, 2025

The global premium experiences company Legends (US) announced recently that Matt O’Neil has been appointed the Chief Marketing Officer (CMO) of the combined Legends and ASM Global business. ‘Legends’ stated that a seasoned sports and entertainment executive O’Neil brings a wealth of... » Read more

Legends supporting sales at USC stadium

Article posted by Coliseum, May 21^st, 2025

The University of South Carolina has picked Legends to manage premium seating and support ticket sales for the renovated Williams-Brice Stadium. Legends said the deal is part of a multi-year partnership aimed at enhancing the fan experience at Gamecocks’ sporting events and maximizing the USC’s... » Read more

Valencia sign Legends for premium sales

Article posted by Coliseum, May 13^th, 2025

Valencia CF has teamed up with Legends to help generate revenue through sales of the hospitality areas at the Nou Mestalla stadium. Valencia CF said that following a consultancy process carried out over the last year, the club has taken on Legends, a leader in delivering exceptional fan experiences... » Read more

Northwestern-Legends-JMI Sports value-add deal

Article posted by Coliseum, May 9^th, 2025

The Northwestern University recently announced a partnership with the global premier experiences company Legends and JMI Sports for a new multiyear multimedia rights partnership supporting the new Ryan Field in Evanston, Illinois (US), the Northwestern Athletics and the broader Northwestern... » Read more

Legends to boost Villa growth on-and-off pitch

Article posted by Coliseum, April 22^nd, 2025

The Premier League team Aston Villa F.C. recently announced a multiyear partnership with Legends, a global premium experiences company, to support the strategic growth of the club as it modernizes and transforms their home pitch – the Villa Park in Aston, Birmingham (UK) – into a world-class... » Read more

Parker takes on dual role at ASM Global

Article posted by Coliseum, March 7^th, 2025

Brett Parker has been appointed Chief Financial Officer and Chief Operating Officer of the combined Legends and ASM Global business. ASM Global said Parker is a seasoned executive with extensive experience in strategic finance and business operations. He joins Legends after more than two decades as... » Read more