Carroll Global Merchandise push for Legends

Article posted by Coliseum, September 16^th, 2022

Image: Legends

New York (US)-based Legends, a global data-intelligence-fueled premium experiences company, announced on September 13^th the appointment of Kirta Carroll as President of the company’s global merchandise division. Carroll brings a strong retail and marketing background, joining Legends after more than a decade at the sportswear company Foot Locker.

‘Legends’ stated that Carroll will lead Legends’ growing Global Merchandise division, which is a fully integrated vertical solution operating brick-and-mortar, pop-ups, e-commerce, and in-venue retail experiences for renowned brands such as the National Football League (NFL), Major League Baseball (MLB), Professional Golfers’ Association (PGA), National Association for Stock Car Auto Racing (NASCAR), Ultimate Fighting Championship (UFC), American video game holding company Activision Blizzard, and global tentpole events including Super Bowl LVI, 2019 Rugby World Cup and the 2016 Olympics.

Founded in 2008, New York-based Legends is a premium experiences company with six divisions operating worldwide – Global Planning, Global Sales, Global Partnerships, Hospitality, Global Merchandise, and Global Technology Solutions – offering clients and partners a 360-degree data- and analytics- fueled service solution platform to elevate their brand and execute their vision.

Currently, Legends works with marquee clients across business verticals including professional sports, collegiate, attractions, entertainment, and conventions and leisure. Legends are the industry leader in designing, planning and realizing exceptional experiences in sports and entertainment.

Said Mike Tomon, Co-President and Chief Operating Officer (COO), Legends, “Kirta is a strategic leader with a great depth of omnichannel retail and merchandise experience. She brings a successful track record developing and leading merchandising, vendor and consumer strategy to drive long- term sustainability, growth and scale. We are excited for her to join Legends and lead our Global Merchandise team as we continue to build upon the incredible business success of this past year.”

‘Legends’ further stated that Legends Global Merchandise has grown substantially in the last 12 months, netting more than 20 new clients, including PGA, Professional Fighters League (PFL), Canadian entertainment company Cirque du Soleil, the 20,789-capacity Madison Square Garden in New York City, New York, Indiana University, real estate company Century 21 Real Estate, and setting merchandise per cap and sales records for 2022 Indianapolis 500 (annual automobile race), PGA Championship, Super Bowl LVI, UFC International Fight Week, MLB at Field of Dreams, and more.

Stated Carroll, “I am thrilled to join the team of leaders at Legends and to continue to advance and accelerate our bespoke premium retail offerings while serving fans and consumers where they shop, buy and intersect with our clients’ brands.”

Prior to joining Legends, Carroll spent 11 years at Foot Locker in increasingly broader roles. She most recently served as Vice-President and Global General Merchandising Manager for the women’s division where she led the global footwear and apparel business across Foot Locker’s portfolio of brands. Before her product leadership role, Carroll led marketing for women-focused retail concepts at Foot Locker, including strategic positioning and brand development, social media and ecommerce strategies, and in-store merchandising and visuals.

Carroll has a strong marketing background, having spent time working at marketing agencies across multiple industries as well as holding a position in public relations and marketing at the American luxury department store chain Saks Fifth Avenue earlier in her career.

Foot Locker Retail, Inc. is an American sportswear and footwear retailer, with its headquarters in Midtown Manhattan, New York City (US), and operating in 28 countries.

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