Thornton push to ASM Global project program

Article posted by Coliseum, October 18^th, 2022

Image: ASM Global

ASM Global (US) – the world’s leading producer of entertainment experiences, venue management and event strategy – has named Liam Thornton as the Executive Vice-President (EVP) Strategy and Development – to further expand its rapidly growing project development program.

‘ASM Global’ stated that in making the announcement, ASM Global President and CEO Ron Bension said, “We already have unmatched scale and worldwide experience with a multitude of stadiums, arenas, theaters, entertainment centers, convention/event spaces, and consumer touchpoints as well as the ability to integrate brands into the unique ASM Global live experience ranging from music to sports to business, technology, and more.”

Added Bension, “This will drive tremendous value for private and municipal partners and ultimately guests. We’re going to leverage the coming years for a period of unprecedented growth in our business space. Liam’s extensive experience, particularly in creating new developments and enhancing existing assets, will provide far and away the most diverse and enriching opportunities the industry has ever seen.”

Los Angeles (US)-based ASM Global is the world’s leading producer of entertainment experiences. It is the global leader in venue and event strategy and management – delivering locally tailored solutions and cutting-edge technologies to achieve maximum results for venue owners. The company’s elite venue network spans five continents, with a portfolio of more than 350 of the world’s most prestigious arenas, stadiums, convention and exhibition centers, and performing arts venues.

‘ASM Global’ further stated that in Thornton’s new role, the former Executive Vice-President of Development at Live Nation Entertainment will be responsible for strategic planning, market research, site selection, lease and partnership negotiations, development feasibility, site planning, project advisory, and investment analysis.

Beverly Hills (US)-based Live Nation Entertainment, Inc. is an American global entertainment company that was founded in 2010 following the merger of Live Nation and Ticketmaster. The company promotes, operates and manages ticket sales for live entertainment in the United States and internationally.

The ASM Global is recognized as the industry leader in developing and redeveloping, managing, programing and monetizing multiuse sports and entertainment destinations and the integration of innovative new technologies to create transformative physical and digital guest experiences. Its iconic development projects can be found in a wide range of worldwide Cities including Sydney (Australia), Edmonton (Canada), San Juan (Puerto Rico), Saudi Arabia, and throughout the United States.

The company’s expertise helps development partners generate billions of dollars annually in economic impact for local companies worldwide.

Observed Thornton, “ASM Global’s growth potential is unlimited. We’re already known as the world’s largest live-event physical platform with a marketing platform to match, which enables us to deliver fans and financial returns on a scale that no one else can deliver. We’re now accelerating our entry into equity investments and strategic partnerships as well as ramping up our project advisory services including feasibility studies, master planning and bringing startup projects to fruition.”

Added Thornton, “The world is craving live-event experiences more than ever, and ASM Global and the investors want to be a part of those moments. No one has the breadth of events, venues, tenant partners, and boots on the ground like ASM Global. At a full run, there are 164 million people coming through our venues already. We are very excited to grow that number.”

Continue to follow Coliseum for latest updates on venues business news. Coliseum is dedicated towards building the best global community of sports and entertainment venue executives and professionals creating better and more profitable venues.

Become a member of the only Global Sports Venue Alliance and connect with stadiums, arenas and experts from around the world. Apply for membership at coliseum-online.com/alliance and make use of the 365Coliseum Business.

Watch 380 member-exclusive videos with valuable tips for your venue