ASM Global major strides in Asia-Pacific

Article posted by Coliseum, July 26^th, 2022

Image: ASM Global

ASM Global, the world’s leading venue management company and producer of live experiences, has partnered with the Malaysian Ministry of Youth and Sports via Perbadanan Stadium Malaysia (PSM) (sports complex in Kuala Lumpur, Malaysia) to enhance existing operations and event activity at the Kuala Lumpur Sports City precinct, the largest sports complex in the region.

‘ASM Global’ stated that the announcement is a further step forward in the Malaysian Government’s ambition to see the National Sports Precinct at Bukit Jalil develop a world-class reputation as the host of leading sports, entertainment and community events. It also expands ASM Global’s footprint in Asia with the addition of an iconic sports and events precinct, including the 87,400-seat Malaysia National Stadium.

Los Angeles (US)-based ASM Global is the world’s leading producer of entertainment experiences. It is the global leader in venue and event strategy and management – delivering locally tailored solutions and cutting-edge technologies to achieve maximum results for venue owners. The company’s elite venue network spans five continents with a portfolio of more than 350 of the world’s most prestigious arenas, stadiums, convention and exhibition centers, and performing arts venues.

The Bukit Jalil National Stadium in Bukit Jalil, located in the National Sports Complex to the South of the City Centre of Malaysia’s capital City, Kuala Lumpur, is an all-seater multipurpose stadium and the home ground of the Malaysian national football team. With a capacity of 87,411, it is the largest in Southeast Asia, third largest in Asia and the eighth largest football stadium in the world.

‘ASM Global’ further stated that the Malaysia National Stadium is not only the largest stadium in Asia outside North Korea, it is now the largest stadium in ASM Global’s worldwide collection.

ASM Global brings its vast industry experience in redefining the guest journey, implementing the latest technology, elevating F&B offerings, and the advantage of a regionally based team together with its commercial venue knowhow, wide ranging event network and technical capabilities.

ASM Global President and CEO Ron Bension said, “We’re on a robust growth curve in this part of the world. The Kuala Lumpur Sports City precinct is representative of the types of projects we’re championing that significantly enriches the venue benefits and utilize our vast international expertise and best practices.”

Chairman and Chief Executive of ASM Global Asia Pacific and Gulf Region Harvey Lister AM said the group was delighted to be partnering with the management team at the iconic Kuala Lumpur Sports City in a joint endeavor to further establish the precinct as a vibrant community and event hub for the people of Malaysia.

Stated Lister, “We firmly believe the Malaysia National Stadium and the 16,000-capacity Axiata Arena have the potential expressed by the Malaysia Sports Ministry, and we are proud to welcome the local teams and venues into our network of venues and support the precinct in helping deliver more events for the people of Malaysia and the region.”

ASM Global will partner with local Malaysian company Sportswork Sdn Bhd in delivering services for the Kuala Lumpur Sports City.

Malaysia Sports Minister, Y.B. Dato’ Seri Ahmad Faizal bin Dato’ Azumu, said, “We see this memorandum of understanding (MOU) as a great opportunity for PSM and ASM Global to enhance Kuala Lumpur Sports City to a premier destination in the global sports and event industry. Both the National Stadium Bukit Jalil and Axiata Arena are iconic properties owned by the Malaysian people, and we owe them a responsibility to ensure these venues make us proud.”

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