UBS Arena ‘On the Fly’ convenience stores


UBS Arena using Amazon just walk out tech Image: Amazon & Delaware North

Two convenience-oriented stores are open at the UBS Arena (US) – and they are the first in a New York sports and entertainment venue to feature Amazon’s Just Walk Out technology.

The ‘Delaware North’ stated that Amazon’s Just Walk Out Shopping experience is designed to be effortless and convenient. Guests visiting the two Just Walk Out-enabled stores at the UBS Arena can insert their credit card at the entry gates to shop. Once they’re inside, anything a guest takes off the shelf is automatically added to their virtual cart, and anything they put back on the shelf comes out of their virtual cart. When guests have completed their shopping experience, they will be able to just leave the store and the credit card they inserted will be charged for the items they took.

The 17,500-capacity UBS Arena is a multipurpose arena located at Belmont Park in Elmont, New York (US). Opened on November 19th, 2021, it is the home of the New York Islanders of the National Hockey League (NHL), replacing the Nassau Coliseum.

Tom Pistore, President, Commercial Biz Ops., UBS Arena, US, is a Member of Coliseum – Global Sports Venue Alliance.

Hank Abate, President of Arena Operations at UBS Arena, put in, “Giving our fans additional options to make their food and beverage experience quick and easy at UBS Arena is paramount. We want our guests to be able to enjoy all the venue has to offer, so having Amazon’s Just Walk Out technology gives them a way to enjoy their choice of snack or drink without missing a minute of play or a moment of a show.”

The two stores, which are branded ‘On the Fly’ and operated by foodservice partner Delaware North, are located near Sections 108 and 212. Offerings include an assortment of packaged beer, spiked seltzers, soda, bottled water, chips, candies, and sundries.

UBS Arena at Belmont Park, located just seven miles from JFK Airport on the border of Queens and Nassau County, is made for music and built for hockey. New York’s newest premier entertainment and sports venue and home of the New York Islanders have been developed in partnership with the Oak View Group (OVG), the New York Islanders and Jeff Wilpon. Providing a significant boost to the regional economy, the world-class entertainment venue, with its timeless and classic design, bridges its iconic past with today’s advanced technology and amenities.

The ‘Delaware North’ further stated that the $1.1 billion multipurpose, state of the art arena opened in November 2021. The venue will host more than 150 major events annually while delivering an unmatched live entertainment experience including clear sightlines and premier acoustics. UBS Arena is designed to accommodate 19,000 people for concerts and 17,255 for NHL games. To build a greener future, UBS Arena intends on being carbon neutral for operations before 2024, which will make it the first arena to do so on the eastern United States seaboard.

Remarked Jeff Wilkinson, Chief Information Officer at Delaware North, “We are always looking to implement technology solutions that are both easy to use and provide significant benefits to our guests. To that end, we are excited to collaborate with Amazon to use their Just Walk Out technology in these On the Fly stores at UBS Arena. These stores will deliver a fast, frictionless experience, helping to eliminate lines and get fans back to the action faster.”

Noted Dilip Kumar, Vice-President of Physical Retail and Technology at Amazon, “We are excited to work with the UBS Arena to offer guests an easier and faster way to shop for what they need in the stadium without missing the event they’ve come to enjoy. The two checkout-free ‘On the Fly’ stores are a great addition to an already stand-out arena, and we’re excited to continue expanding our collaboration with the Delaware North.”

Delaware North associates will serve as greeters and provide in-store assistance as needed. Guests purchasing alcohol will be required to show their ID to a store attendant for age verification.

Various foods, beverage and other retail items will be stocked on easily accessible shelves and refrigerators, making it easy for fans to quickly and effortlessly grab what they want and leave.

Founded in 1972, the New York Islanders Hockey Club is the proud winner of four Stanley Cup Championships and a record 19 consecutive playoff series victories. The Islanders have had nine members inducted into the Hockey Hall of Fame and the team plays in the National Hockey League’s Eastern Conference.

The Islanders Children’s Foundation has helped countless youngsters in need around the world since its inception. Donations are raised through the efforts of its players, management and employees, along with their fans and partners. UBS Arena at Belmont Park is the team’s new, state of the art home starting this season.

The Delaware North is a global leader in the hospitality and entertainment industry. The company annually serves more than a half-billion guests across four continents, including at high-profile sports venues, airports, national and state parks, restaurants, resorts, and hotels and casinos. Building on more than a century of enduring partnerships and a commitment to local communities and sustainability, Delaware North’s vision is to delight guests by creating the world’s best experiences today while reimagining tomorrow.

The Oak View Group (OVG) is a global sports and entertainment company founded by Tim Leiweke and Irving Azoff in 2015. OVG is focused on being a positive disruption to business as usual in the sports and live entertainment industry and currently has eight divisions across four global offices (Los Angeles, New York, London, and Philadelphia).

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