Udinese suave Sky Boxes raises hospitality bar


New hospitality boxes at Udinese Calcio Image: Udinese Calcio

The stylish-suave Sky Boxes of the Stadio Friuli in Udine, Italy – home of the Serie A club Udinese Calcio – were unrolled recently. The design has been lent by Studio Architetture Sordina and Torno Partners of Milan with furnishing elements supplied by Midj, a Friulian company in the furniture sector with a huge presence in the retail and contract markets at an international level. The Midj have also worked with the Premier League clubs Manchester United F.C. and Arsenal F.C. (UK).

‘onefootball.com’ stated that with the above development the top-flight’s home ground has reached an exalted position as far as the hospitality front is concerned. Apart from the Sky Boxes, the venue boasts President Club, Manager Club, Ca’di Rajo VIP Club, and Executive Club.

The Udinese Calcio, commonly referred to as Udinese, is a professional Italian football club based in Udine, Friuli-Venezia Giulia (Italy), that currently competes in Serie A, the top of the Italian football league system. It was founded on November 30th, 1896 as a sports club and on July 5th, 1911 as a football club.

The Stadio Friuli is an all-seater football stadium in Udine, Italy, and the home of Serie A club Udinese. The stadium was built in 1976 and has a capacity of 25,144.

‘onefootball.com’ further stated that the décor and ambience of the Udinese home ground is very inviting and the designs aesthetic. During weekdays private and corporate events are held at the hospitality space and the Stadio Friuli also enjoys a futuristic auditorium and the lounges and restaurants of the Udinese Meeting Center soothe the senses.

The Midj has designed the new Sky Boxes with contrasting shades thus creating a refined play of colors to make the ambience warm and welcoming. The high points are the seats from the very famous P47 and Dalia collections, the Plissé tables and the Pippi coat hangers which makes everything look very state-of-the-art and elegant.

While going about with their design work, the Midj has kept the sustainability quotient in mind as the Udinese Calcio are known to be the most sustainable club in Serie A and is ranked fourth in the Europe Green Clubs’ list, as per a survey carried out by the international company Brand Finance.

Asserted Franco Collavino, General Manager of Udinese Calcio, “The Udinese Calcio is known for its heightened hospitality at the international level. But, we want to further raise the hospitality bar and keep no room for complacence. This is why we have gone for restyling the Sky Boxes with attention given to the small details. This has been made possible due to the exemplary work of Studio Architetture Sordina and Torno Partners and Midj.”

Put in Paolo Vernier, President of Midj, “We are really happy to have been a part of the project to restyle the Sky Boxes of Stadio Friuli. We have been associated with Udinese Calcio for several years. Along with Studio Architetture Sordina and Torno Partners, we have tried to put our best foot forward in lending an aesthetic touch to the Sky Boxes so that the guests feel very comfortable and go back home with enthralling-enriching experiences and fond memories.”

Exulted Barbara Sordina, Owner of Studio Architetture Sordina, “We are very excited to have been a part of the Sky Boxes restyling project of the Udinese Calcio home venue. The Udinese Calcio has set a benchmark at the global level as far as its hospitality quotient is concerned and is also known for their commitment to sustainability. We have maintained the right balance between elegant designs, style and comfort and sustainability factors.”

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