Unilumin lights up Riyadh Kingdom Arena

Article posted by Coliseum, September 2^nd, 2025

Image: Coliseum GSVA

Al-Hilal Club Company has sealed a sponsorship agreement with Unilumin Sports making it the official and exclusive LED screen technology sponsor for Al-Hilal’s stadium.

Unilumin said that through the sponsorship, Unilumin Sports will play a pivotal role in enhancing fan engagement, sponsor visibility, and overall stadium experience at Al Hilal matches.

Unilumin Sports will light up Kingdom Arena with breathtaking, crystal-clear visuals that bring every moment to life.

Shenzhen (China)-based Unilumin Sports is an LED application pioneer providing professional LED application services.

Focusing on the LED display industry for the last 20 years, Unilumin Sports supplies sports integration for many major international events. Known for its high-definition (HD), stable and safe solutions, Unilumin Sports offers maximized business value for brands and a digital, immersive viewing experience for audiences.

Al Hilal Saudi Football Club, simply known as Al Hilal, is a professional multisports club based in Riyadh, Saudi Arabia. Their football team competes in the Saudi Pro League (the highest division of association football in the Saudi league system).

With over 90 major domestic and international titles, including 21 Saudi Professional League championships and eight AFC Champions League titles, Al Hilal holds an unrivaled position in the sporting world and boasts a massive fanbase across the Middle East and beyond.

The Kingdom Arena is a football stadium located in Riyadh, Saudi Arabia. The stadium can hold 27,600 spectators in its football configuration and boasts a retractable roof.

By joining forces with Al Hilal, Unilumin Sports not only brings its world-class LED solutions to Kingdom Arena but also reinforces its influence in one of the world’s most dynamic and fast-growing sports markets.

Unilumin Sports has long been at the forefront of developing next-generation LED display solutions tailored for sports venues.

Its comprehensive product portfolio includes scoreboards, perimeter displays, large-format stadium screens, and architectural lighting, all engineered for superior image quality, energy efficiency, and system reliability.

Felix Chen, Sports Director of Unilumin, said, “Al Hilal is arguably the biggest club in Asia with millions of passionate fans. We are honored to contribute to the club’s journey with our cutting-edge LED display solutions that create an immersive and engaging match-day experience. We’re so proud to be blue!”

Esteve Calzada, CEO of Al Hilal Club Company, expressed his enthusiasm about the collaboration. He said, “We are delighted to welcome Unilumin Sports, a distinguished leader in its field, as a key sponsor.

“Their digital solutions will enrich the fan experience at our matches, while also strengthening our communication channels with supporters and sponsors. This sponsorship is a win-win step toward our shared vision of excellence.”

The collaboration underscores Unilumin’s commitment to empowering the sports industry with innovative LED solutions while accelerating its international expansion.

With successful projects across Asia, Europe, and now the Middle East, Unilumin continues to build its reputation as a trusted global leader in sports venue technology.

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