Zippin’s Zippin Lane a rage in NFL venues


Zippin Lane shops move into NFL stadiums Image: Zippin Lane

Zippin (US), a leading provider of checkout-free technology, is introducing Zippin Lane, a new turnkey solution that enables retailers and concessionaires to deploy checkout-free stores in under a week.

‘Vending Market Watch’ stated that more than 20 Zippin Lanes have already opened this year, including nine locations at major National Football League (NFL) (US) venues last month: Nashville’s 69,143-capacity Nissan Stadium is now home to five Zippin Lanes, while the 65,000-capacity Allegiant Stadium in Las Vegas has unveiled four new stores.

San Francisco (US)-based Zippin is the next generation of checkout-free technology enabling retailers to quickly deploy frictionless shopping in their stores.

Commented Krishna Motukui, Zippin Co-Founder and Chief Executive Officer (CEO), “The frictionless retail economy is gaining momentum as shoppers, fans and travelers demand easier, faster and more convenient ways to get things done. We see a big opportunity to maximize underused space in numerous locations from narrow concourses in venues and airports, to high-traffic walkways on college campuses. Zippin Lane is our answer to the surging demand to quickly deploy frictionless retail experiences.”

Benefits of Zippin Lane include:

  • Faster time to market: Checkout-free is now easier and quicker for retailers to deploy. A store can be up and running in one week once the site is ready;
  • Optimize real estate: At an average of 240 square feet, site owners can easily transform underutilized or empty concourse spaces into highly profitable stores; and
  • Maximize sales: The ease and speed of shopping encourages purchases, while the improvements in inventory management and increased throughput enable a big increase in stock keeping units (SKUs) offered.


The Allegiant Stadium, Las Vegas, is already experiencing strong return on investment (ROI, including:

  • Sixty six percent increase in speed of service;
  • Forty-five percent increase in sales for the same space (a traditional stand) when compared to last year; and
  • >Thirty percent increase in the number of product SKUs offered.

Said Sandra Douglass Morgan, President of the National Football League (NFL) team Las Vegas Raiders, “Las Vegas is a global destination for sports and entertainment. Deploying these four Zippin Lanes with our partner, Levy (hospitality company), for the start of the NFL season was a large segment of our commitment to constantly improve the fan experience at the Allegiant Stadium. The innovative design allows our guests to enjoy the benefits of frictionless shopping, while we experience increased throughput for every event.”

‘Vending Market Watch’ further stated that the introduction of Zippin Lane to Zippin’s product lineup is the latest step in the company’s mission to accelerate the adoption of checkout-free commerce. Zippin is meeting the needs of today’s operators and partners who want to provide the latest technology and innovation to their customers while operating in a challenging labor market. The company offers a variety of flexible approaches including retrofits, new store construction and now Zippin Lane.

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