Spain first for Elevate at Nou Mestalla

Article posted by Coliseum, September 9^th, 2025

Image: Elevate & Valencia C.F.

Spanish LaLiga club Valencia C.F. has chosen Elevate to drive the commercialization strategy for naming rights to the Nou Mestalla stadium.

Elevate said the collaboration marks a decisive new step in the club’s long-term vision, as it prepares to inaugurate its new stadium in the summer of 2027.

The new stadium will generate new revenue streams to drive both economic and sporting growth for Valencia C.F. for decades to come.

And the agreement with Elevate as a strategic partner represents another major commercial milestone for Valencia C.F. linked to the new stadium.

Valencia CF or simply Valencia is a Spanish professional football club based in Valencia, Spain, which currently plays in LaLiga, the top tier of the Spanish football league system. Valencia was founded in 1919 and has played its home games at the 49,430-seater Mestalla Stadium since its opening in 1923.

The Mestalla Stadium is a football stadium in Valencia, Spain. The stadium is the home of the Valencia CF and has a capacity to hold 49,430 spectators making it the eighth-largest stadium in Spain and the largest in the Valencian Community.

The 70,044-capacity Nou Mestalla is a partially-built football stadium in Valencia, Spain, intended as a replacement for Valencia’s current stadium, the Mestalla. The basic concrete structure of the stadium was built between August 2007 and February 2009 but work was halted thereafter for financial reasons.

Construction work started again on the new stadium in January this year. Built to meet FIFA’s highest stadium classification and featuring over 70,000 seats, nearly 10 percent of which will be hospitality seating, it will transform every match or event into a premium experience.

Valencia said that following a thorough and highly competitive selection process, in which Elevate prevailed over other international companies specializing in naming rights commercialization, the new partnership will strengthen the club’s position as one of Europe’s leading football institutions while supporting its sporting and business ambitions.

Javier Solís, General Director of Valencia C.F. said, “This collaboration ensures that we align with a global brand that shares our values and vision, while providing us with the resources needed to strengthen our sporting ambitions.”

Elevate will leverage its global network and expertise to identify a naming rights partner that shares Valencia CF’s vision for innovation, excellence, and long-term growth.

Paul Kakhia, Vice President Strategy and Insights at Elevate said, “Nou Mestalla will be a landmark venue for the club and a symbol of its future ambition, and our commitment is to bring in a brand partner that aligns with the club’s values and supports its long-term success and its community. Our goal is to deliver one of the most significant naming rights agreements in European football.”

Kakhia will relocate to Valencia to spearhead the project and lead a dedicated commercial team responsible for the naming rights process.

This team will work closely with the club’s marketing and commercial department on strategy and positioning, while taking the project to the global market.

It will combine advanced market intelligence with direct commercial execution to secure a partner that reflects bidentity and global vision.

Craig Martin, Chief Partnerships Officer Elevate said, “Our team will bring global insights, best-in-class data, and strategy to ensure this stadium finds a brand partner worthy of its scale and ambition.

“Following our recent work to secure Hill Dickinson Stadium as the naming rights partner for Everton F.C. and Washington Commanders’ Northwest Stadium, we will deploy our global expertise alongside local integration to help find the right brand partner for the future of the Nou Mestalla.”

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