Sony Pictures Entertainment makes huge investment in Cosm



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Sony Pictures Entertainment invests in Cosm Image: Cosm

Sony Pictures Entertainment has revealed that it is investing $100 million in immersive technology firm Cosm and its domed entertainment venues.

NBC News said the move marks a push by the Hollywood studio to extend its film and television properties into a growing network of dome-shaped venues across the United States.

Los Angeles-based Cosm operates dome venues using its “Shared Reality” technology, which projects live sports, concerts and other events onto massive, ⁠wraparound curved LED screens.

Cosm is a global technology company that builds end-to-end solutions for immersive experiences. They provide a full stack experience solution including the physical design, engineering and manufacturing as well as the software, display engine and content need to deliver immersive experiences at scale.

Cosm is redefining the way the world experiences content by bridging the virtual and physical worlds through shared reality.

Cosm delivers live sports including World Wrestling Entertainment (WWE), immersive art and experiential entertainment powered by premier visuals, exceptional hospitality and elevated food and beverage (F&B).

As the lead investor in Cosm’s Series C financing round, Sony Pictures will acquire a minority ownership stake in the company, it said in a statement.

The investment advances Sony Pictures’ focus on experiential entertainment, fandom and technology, and would allow the studio to explore new ways to extend its intellectual property through immersive experiences.

Cosm CEO Jeb Terry said, “We will use this capital to fuel Cosm’s growth as we expand our venue network and advance our technology initiatives across both Sports ⁠and Entertainment.”

Cosm has opened three domes in Los Angeles, Dallas and Atlanta, with venues planned for Detroit ⁠in September and Cleveland next year. Additional U.S. and international locations will be announced soon, the company said.

In ⁠July 2024, Cosm announced it had raised $250 million in a funding round, achieving a valuation of over $1 billion.

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