AFC teeth to Asian football; prize purse rise

Article posted by Coliseum, August 21^st, 2023

Image: Bukit Jalil National Stadium, Alfianamy, CC BY-SA 3.0

The Asian Football Confederation (AFC) Executive Committee recently heralded a new era for Asian club football by unveiling the names of the three new club competitions alongside significant increases in funding for the 76 Participating Teams, as well as announcing the introduction of the AFC Women’s Champions League.

‘AFC’ stated that the three groundbreaking initiatives, which are aimed at propelling Asian football to new heights and fostering greater growth and inclusivity, will take effect from the 2024-2025 seasons.

Federal Territory of Kuala Lumpur (Malaysia)-based the Asian Football Confederation (AFC) is the governing body of association football, beach football and futsal in some countries/territories in Asia and Oceania. It has 47 member-countries most of which are located in Asia. Australia, formerly in OFC, joined the AFC in 2006.

Auckland (New Zealand)-based the Oceania Football Confederation (OFC) is one of the six continental confederations of international association football. The OFC has 13 members, 11 of which are full members and two are associate members not affiliated with FIFA. It promotes the game in Oceania and allows the member nations to qualify for the FIFA World Cup™.

‘AFC’ further stated that chairing the second AFC Executive Committee meeting, which was held virtually, the AFC President Shaikh Salman bin Ebrahim Al Khalifa reinforced the Confederation’s commitment to establish a more commercially viable club landscape for its Member-Associations (MAs) whilst strengthening the sense of affinity with Asia’s passionate fans.

The top tier of Asian club football, which will comprise the continent’s top 24 participating clubs, will be named the AFC Champions League Elite (ACLE), while the 32-team second tier will be known as the AFC Champions League 2 (ACL2) and the final tier, which will see 20 clubs vie for supremacy, is confirmed as the AFC Challenge League (ACGL).

Furthermore, the ACLE champions are set to be awarded a total of USD12 million, marking a substantial increase compared to the USD4 million that the eventual victors of the prestigious continental club prize will receive in the upcoming 2023-2024 seasons.

The losing finalist, on the other hand, will receive USD6 million, which represents a USD4 million increase from the forthcoming season in which the runner-up is set to pocket USD2 million. Both the ACL2 and ACGL will see boosts across the board in prize fund and benefits.

The AFC Women’s Champions League will feature top-notch action with eligible clubs from all AFC MAs receiving an invitation to participate with a financial distribution model, which will be announced in due course, in place. The AFC has successfully organized two pilot AFC Women’s Club Championship in 2021 and 2022 with the third edition scheduled to take place later this year.

Said Shaikh Salman, “Our club competitions are already amongst the best and most lucrative in Continental football, and today the AFC is embarking on a new and historic era with these forward-looking initiatives in both men’s and women’s Asian club football. The AFC has outlined its ambitions to ensure our teams and players continue to shine through world-class competitions and a major part of this ambition is anchored on our promise to reinvest in our competitions, which is the lifeblood of development for all our Member-Associations. The AFC has always held the belief that we have a duty to reward success and the increase in prize money and the travel contributions in recent years created a lasting impact on our clubs and we have every faith that the strategic reforms and the new funding model will further raise the intensity, stature and quality of the Asian club game.”

Added Salman, “The AFC Women’s Champions League is a major step aligned with our strategy to provide a platform to showcase the talent of women players on a Continental stage and we are confident that the competition will empower women in Asian football, contributing to gender equality and breaking down societal barriers, to make a positive impact on the growth of the women’s game.”

The latest enhancements represent a series of significant investments directed towards the growth of the AFC’s flagship club competitions in recent years.

The AFC Champions League™ saw its prize for the winners more than double from USD$1.5 million in 2015 to USD$4 million in 2018. Similarly, the AFC Cup™ winners’ purse has risen almost fivefold from US$350,000 in 2015 to US$1.5 million in 2018. In 2019, the AFC also doubled the travel contributions for both competitions across all stages.

Meanwhile, the recent decisions made by the AFC Medical Committee, the AFC Referees Committee, the AFC Finance Committee, and the AFC Legal Committee were also ratified by the AFC Executive Committee.

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