American Airlines enters into partnership with LA Stadium

Article posted by Coliseum, August 27^th, 2019

Image: LA Stadium and Entertainment District

American Airlines will be a founding partner for the LA Stadium and Entertainment District (LASED) at Hollywood Park, the Los Angeles Chargers and Los Angeles Rams.

This information was given by LASED. An adjoining performance venue, exclusive naming rights for American Airlines Plaza and a 2.5-acre two-level open-air space that serves as the main entrance into the stadium is a part of the deal.

The doors of the 10-story plaza will be open to public the whole year through irrespective of the fact whether events are held or not. LASED is a 298-acre world-class sports and entertainment destination being built by Los Angeles Rams owner/Chairman E Stanley Kroenke.

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“As we continue Mr (Stan) Kroenke’s vision to build the premier destination for sports and entertainment at Hollywood Park, we are proud to partner with an industry-leading business such as American Airlines,” LASED Managing Director Jason Gannon said in a statement. “We are both making investments in Los Angeles that will provide fans and customers an elevated experience as they travel, live, work and play.”

American Airlines President Robert Isom added, “For decades, Los Angeles has been one of American’s most important markets and has played a major role in connecting Southern California to the rest of the world. It is our mission to give our customers the world-class experience they deserve, and we are committed to doing so both at the airport and within the community. It’s an exciting time for the City of Angels and for American Airlines.”

American is the largest carrier at LAX and will continue to be the official airline for RAMS and now the Chargers. The airline will enjoy prominent branding on game days at the future home of LA’s two football teams.

American Airlines Plaza will have the ability to accommodate its own bespoke programming and will demonstrate the cultural passions of the Los Angeles community.

“Building the best stadium in the world brings with it the opportunity to partner with the best companies in the world,” A.G. Spanos, President of Business Operations, Los Angeles Chargers, said. “While both the Chargers and American Airlines seek to be best-in-class at what we do, what truly makes this partnership a perfect fit is our organizations’ commitment to the community. With these shared values as the foundation of this new partnership, we look forward to big things both in 2020 and for years to come.”

“We are thrilled to continue our partnership with American Airlines and travel with them to Hollywood Park,” Rams COO Kevin Demoff said. “From building playgrounds and rewarding fans with trips to games to flying the team to Super Bowl LIII, American Airlines and the Rams have made quite a team. We are looking forward to continuing to work together to inspire Angelenos to shine bright and reach new heights.”

The new home of Los Angeles Chargers and Los Angeles Rams will have a lot of added attractions like more than 20 acres of parkland, spiffy event venues, office, retail and residential spaces.

With people thronging Los Angeles – in 2018 alone 50 million visitors visited the sprawling Southern California city – LASED has been so designed that it not only caters to the requirements of the fans but also serves as a community gathering space for travellers to the LA metropolitan area and the local populace.

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