Arsenal FC unveils Avenell Club

Linkedin Twitter

Arsenal FC - Avenell Club Image: Arsenal FC_

Arsenal Football Club has launched its hospitality space – The Avenell Club – at the Emirates Stadium for its first home match of the 2019-20 seasons.

Arsenal London sources said the club has got its name after the road on which Arsenal’s old Highbury Stadium was located. Arsenal revealed first details of Avenell Club last September – a new private members’ club located in the Emirates’ Executive Box Level North.

The Highbury Restaurant has also been redeveloped – from a seasonal dining space to a street-food joint offering fares like burgers and burritos. With a seated capacity of 505, the space is available to all platinum members and measures 1,410 sqm.

Michael Artis, Strategy and Development Director at design firm 20:20 said: “Highbury was such a special place for so many, it was important to capture it and bring a modern-day interpretation of it into Emirates Stadium as a place that fans can enjoy.”

Fourteen executive boxes were transformed into one luxe lounge space to create the Avenell Club. The club gives a bird’s eye view of the pitch to members while they snack on delicacies – all seasonal produce – and sip wine. The entire space looks very inviting keeping in tune with the club’s rich and deep history.

Two hundred and fifty-seven individually-sized floor joists were used to complete the new mezzanine floor which was built over the top of the Emirates lounge. To buttress the floor, a total of 50 tonnes of structural steel support beams were used.

To provide members an elevated guest experience, a personalized coat hook and plaque with their name engraved in brass will be provided to each member, while a member’s wall will feature the name of each member who has joined for the 2019-20 season.

Since 2010, the club is upgrading and refurbishing the stadium. Dial Square was introduced last summer to give members an epicurean experience worth remembering – from fresh rotisserie chicken to pizza.

Continue to follow Coliseum for latest updates on venues business news. Coliseum is dedicated towards building the best global community of sports and entertainment venue executives and professionals creating better and more profitable venues.

Coliseum facilitates a dialogue between stadiums, arenas, clubs, leagues and experts and enables them to learn from each other while establishing relationships. Coliseum’s digital 365Coliseum Business Center is a vast pool of resource for the stadium and arena industry world-wide.

Watch 150 member-exclusive videos with valuable tips for your venue

« Previous News:
» Next News:

More News

Coliseum Online Week MENA 2021 press release

‘Coliseum’ all set to hold MENA online summit

Published: January 27, 2021

The strong point of Coliseum is its conferences. It provides a platform to the sports venue sector... » Read more

Pisa new stadium Arena Garibaldi update Jan 2021

Arena Garibaldi may finally get rebuilt!

Published: January 27, 2021

Construction work on rebuilding the worn out Arena Garibaldi in Pisa (Italy) is expected to start... » Read more

Chesterfield FC going cashless

‘The Spireites’ chant cashless mantra

Published: January 27, 2021

With the United Kingdom (UK) surpassing 100,000 COVID deaths in a grim new milestone, and the Prime... » Read more

Finland Helsinki Olympic Stadium costs

Finland venue revamp cost go through the roof

Published: January 27, 2021

An audit carried out recently into Finland’s largest stadium rehabilitation work –... » Read more

Receive global sports venue NEWS twice a week in your inbox