Arsenal FC unveils Avenell Club

Linkedin Twitter

Arsenal FC - Avenell Club Image: Arsenal FC

Arsenal Football Club has launched its hospitality space – The Avenell Club – at the Emirates Stadium for its first home match of the 2019-20 seasons.

Arsenal London sources said the club has got its name after the road on which Arsenal’s old Highbury Stadium was located. Arsenal revealed first details of Avenell Club last September – a new private members’ club located in the Emirates’ Executive Box Level North.

The Highbury Restaurant has also been redeveloped – from a seasonal dining space to a street-food joint offering fares like burgers and burritos. With a seated capacity of 505, the space is available to all platinum members and measures 1,410 sqm.

Michael Artis, Strategy and Development Director at design firm 20:20 said: “Highbury was such a special place for so many, it was important to capture it and bring a modern-day interpretation of it into Emirates Stadium as a place that fans can enjoy.”

Fourteen executive boxes were transformed into one luxe lounge space to create the Avenell Club. The club gives a bird’s eye view of the pitch to members while they snack on delicacies – all seasonal produce – and sip wine. The entire space looks very inviting keeping in tune with the club’s rich and deep history.

Two hundred and fifty-seven individually-sized floor joists were used to complete the new mezzanine floor which was built over the top of the Emirates lounge. To buttress the floor, a total of 50 tonnes of structural steel support beams were used.

To provide members an elevated guest experience, a personalized coat hook and plaque with their name engraved in brass will be provided to each member, while a member’s wall will feature the name of each member who has joined for the 2019-20 season.

Since 2010, the club is upgrading and refurbishing the stadium. Dial Square was introduced last summer to give members an epicurean experience worth remembering – from fresh rotisserie chicken to pizza.

Continue to follow Coliseum for latest updates on venues business news. Coliseum is dedicated towards building the best global community of sports and entertainment venue executives and professionals creating better and more profitable venues.

Coliseum facilitates a dialogue between stadiums, arenas, clubs, leagues and experts and enables them to learn from each other while establishing relationships. Coliseum’s digital 365Coliseum Business Center is a vast pool of resource for the stadium and arena industry world-wide.

Watch 150 member-exclusive videos with valuable tips for your venue

« Previous News:
» Next News:

More News

Rockford BMO Harris Bank Center upgrade

Blackhawks to shepherd Rockford Icehogs

Published: April 16th, 2021

The National Hockey League (NHL) team Chicago Blackhawks (US) officially purchased the American... » Read more

Scottish fans might be back into stadiums

The wait is over for Scotland football fiends

Published: April 16th, 2021

Football fiends in Scotland could be back to the stadia folds before the end of the current... » Read more

Australia Optus Stadium planning for big crowds

Western Australia fans have a field day

Published: April 16th, 2021

With the COVID-19 situation getting better in Western Australia, venues across the Australian State... » Read more

Rome gets UEFA approval as host city for EURO 2020

Rome fall in line with UEFA ‘fans’ clause

Published: April 16th, 2021

The Union of European Football Associations (UEFA) received on April 14th from the Italian Football... » Read more

Receive global sports venue NEWS twice a week in your inbox