ASM Global College Collective growing venues


ASM Global partners with University of Colorado Image: ASM Global

ASM Global, the world’s leading producer of entertainment experiences with over 350 of the premier arenas, stadiums, and convention and exhibition centers spanning five continents, is continuing its rapid growth of partnerships with higher education institutions throughout the United States with the announcement recently of the selection of its ASM Global College Collective to provide consulting, event booking and venue services for the operations and programing of the University of Colorado Boulder’s Folsom Field and the Event Center in Boulder, Colorado, US.

‘ASM Global’ stated that the University of Colorado joins a high-profile list of ASM Global new college partnerships since 2021 including the Texas A&M University in College Station, Texas (the 102,733-capacity Kyle Field and the 12,989 Reed Arena – both in Texas), the Rutgers University in New Jersey (the 8,000-capacity Jersey Mike’s Arena and the 52,454-capacity SHI Stadium – both in Piscataway, New Jersey), the Wake Forest University in Winston-Salem, North Carolina (the 14,665-capacity Lawrence Joel Veterans Memorial Coliseum in Winston-Salem, North Carolina, the 10,200-capacity Truist Field in Charlotte, North Carolina, and the 3,823-capacity David F. Couch Ballpark in Winston-Salem, North Carolina ), and the Wright State University in Fairborn, Ohio (the 10,400-capacity Nutter Center in Fairborn).

Los Angeles (US)-based ASM Global is the world’s leading producer of entertainment experiences. It is the global leader in venue and event strategy and management -delivering locally tailored solutions and cutting-edge technologies to achieve maximum results for venue owners. The company’s elite venue network spans five continents, with a portfolio of more than 350 of the world’s most prestigious arenas, stadiums, convention and exhibition centers, and performing arts venues.

The University of Colorado Boulder is a public research university in Boulder, Colorado, US. Founded in 1876, five months before Colorado became a State, it is the flagship university of the University of Colorado system.

The 50,183-capacity Folsom Field is an outdoor college football stadium in the Western United States, located on the campus of the University of Colorado in Boulder. It is the home field of the Colorado Buffaloes of the Pac-12 Conference (collegiate athletic conference).

The CU Events Center is an 11,064-seat multipurpose arena in the Western United States, on the main campus of the University of Colorado in Boulder, Colorado. Opened 43 years ago in 1979, it is home to the Colorado Buffaloes men’s and women’s basketball teams and women’s volleyball of the Pac-12 Conference.

‘ASM Global’ further stated that the five new professional services partnerships are the latest additions to an already broad portfolio of higher education tenants, clients and venue associations that now includes 18 universities representing 25 total venues in the ASM Global College Collective in the United States and Canada.

ASM Global’s President and head honcho Ron Bension said, “These collaborations are truly an honor for us. Our expansion has been explosive in this category over the past six months. We have a long history of sterling partnerships with many of the top universities across the United States. With our unparalleled worldwide experience in this category and the amazing locations and amazing venues we’ve recently begun working with, it’s definitely a transformational moment to dramatically expand all of these iconic venues’ entertainment offerings beyond athletics.”

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