Atlético-Mahou San Miguel ‘toast’ partnership

Image: Atlético de Madrid

The LaLiga team Atlético de Madrid (Spain) and the Spanish brewery Mahou San Miguel have agreed to extend their alliance until 2035 renewing the sponsorship agreement that the beverage and services company maintains through its brands Mahou Cinco Estrellas (a popular Spanish pale lager beer) and Solán de Cabras (a Spanish brand of natural mineral water).

The top-flight club and the brewery company toasted to their partnership that dates back to the mid-20th century.

‘en.atleticodemadrid.com’ stated that additionally, Spain’s leading beer company becomes the first official sponsor of the future Ciudad del Deporte (sport and leisure complex) which will be built around the Atlético de Madrid home field – the Riyadh Air Metropolitano in Madrid, Spain.

The Club Atlético de Madrid, S.A.D., commonly referred to as the Atlético Madrid or simply Atlético, is a Spanish professional football club based in Madrid (Spain) that plays in LaLiga, the highest level of the Spanish football league system. The club play their home games at the Riyadh Air Metropolitano which has a capacity of 70,692.

The 70,692-capacity Metropolitano Stadium, also referred to as the Riyadh Air Metropolitano Stadium for sponsorship reasons, is a stadium in Madrid, Spain. It has been the home stadium of the Atlético Madrid since the 2017-2018 seasons.

Quality, effort and enthusiasm are the hallmarks of the Madrid (Spain)-based brewery Mahou San Miguel throughout its 125 years of existence that has helped them to become the market leader in the Spain brewing industry. The Mahou San Miguel is active in more than 60 countries.

The Ciudad del Deporte (Sports City) Project, specifically the one planned by the Atlético de Madrid, envisions a new sports complex around their home venue – the Riyadh Air Metropolitano Stadium – featuring a new training ground with six football fields, a gym and a medical center with an investment of over €350 million.

‘en.atleticodemadrid.com’ further stated that both the agreements were inked at an event held recently at the stadium graced by the Atlético de Madrid President Enrique Cerezo, the top-flight’s head honcho Miguel Ángel Gil Marín, the Chief Executive Officer (CEO) of Mahou San Miguel Eduardo Petrossi, the General Director of Revenue and Operations at Atlético de Madrid Óscar Mayo, the General Director of the Spain Business Unit of Mahou San Miguel, Peio Arbeloa, and the General Director of Marketing for the Brewery Emmanuel Pouey.

Informed Cerezo, “An alliance between the Atlético de Madrid and the Mahou San Miguel which goes beyond sponsorship was born more than 50 years ago. It is a historic relationship built on trust and mutual respect. Mahou has been by our side for many years and our partnership is based on mutual trust and understanding. They are our all-weather friend and are an integral part of the ‘Los Rojiblancos’ family.”

Emphasized Petrossi, “We have a very robust relationship with the Atlético de Madrid and we celebrate our victories together and also share the same passion.”

Added Marín, “I thank Mahou San Miguel for always being by our side for years together. Technological advancement has helped us serve our fans better and the Mahou San Miguel will further help us to make the Atlético home as well as the Ciudad del Deporte cutting-edge.”

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