Bax-Heiter top-of-the-heap CAA ICON roles


CAA Icon promotes Stephanie Bax and Melissa Heiter Image: CAA ICON

CAA Icon, a specialist in representing team owners and municipalities in venue development, has promoted Stephanie Bax and Melissa Heiter to roles at the Executive Vice-President level.

‘CAA ICON’ stated that Bax has been employed with the company since October 2014. Her new title extends to the Managing Director of European Operations. She oversees CAA Icon’s expanding international business, providing feasibility and planning and strategic advisory and project management services for public assembly projects.

A division of CAA Sports, Denver, Colorado (US)-based CAA ICON is the industry-leading owner’s representative and strategic management consulting firm for public/private sports and entertainment facility owners and operations, professional franchises and leagues.

‘CAA ICON’ further stated that Bax established the firm’s first overseas office in the United Kingdom in March 2020. She is supported by 14 regional experts in London and Manchester, England, Cardiff, Wales, and Milan (Italy). CAA Icon is currently involved in eight projects in Europe, totaling $2 billion in capital investment.

Her project experience includes the 23,500-capacity Co-op Live Arena presently under construction in Manchester, England (UK), the 52,500-capacity Stadio della Roma in Rome, Italy, and the 15,000-capacity+ Moody Center in Austin, Texas (US). She’s managed projects across the National Basketball Association (NBA), Major League Soccer (MLS) and the 2010 Vancouver (Canada) Winter Olympics.

Prior to CAA Icon, Bax spent 10.5 years with the BTY Group in Canada, a consultant for real estate developments and clean energy projects.

Heiter, based at the CAA Icon headquarters in Denver, Colorado, has been with the company since its launch in 2004, when the firm was called the Icon Venue Group. Her responsibilities include guidance of company business across all areas of business and oversight of marketing and communications.

She has served as client representative for events, media and marketing for the 41,649-capacity Wrigley Field in Chicago, Illinois, redevelopment, the 20,000-capacity The O2 in London (UK), the 20,000-capacity Rogers Place in Edmonton, Canada, and the under-construction 18,000-capacity Intuit Dome in Inglewood, California, the National Basketball Association (NBA) team Los Angeles Clippers arena set to open in Fall 2024.

Over the past 20 years, CAA Icon has served as owner’s rep for facility development spanning 11 professional leagues, totaling $40 billion in project costs.

Domestically, current clients include the National Football League (NFL) team Tennessee Titans, building a new $2.1 billion NFL stadium, the National Basketball Association (NBA) Charlotte Hornets, planning a $215 million renovation of the 20,200-capacity Spectrum Center in Charlotte, North Carolina, and the Northwestern University, undergoing an $800 million rebuild of the 47,130-capacity Ryan Field in Evanston, Illinois, and the Big Ten school’s football stadium.

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