Bayern Munich plans ambitious retail, hotel project



Linkedin Twitter

FC Bayern hotel and store Image: FC Bayern

German soccer club Bayern Munich have revealed its ongoing plans to launch an expansive new retail space and hotel in the city centre by December 2020 in an attempt to increase its brand exposure, according to media reports.

The ambitious 3,500 square meter FC Bayern Welt project in downtown Munich is currently being constructed behind a façade based on the historic building built in 1872 that stands at the Weinstrasse location. The concept has been finalized jointly with development owner Nymphenburg Immobilien AG and Hild and K Architects, according to reports.

Built over seven floors, the development will house the largest ever Bayern store, spread over three floors; two restaurants; a 30-room Bavarian-style boutique hotel; plus an event and meeting location.

The contract for the rental property has already been signed by Bayern chief executive Karl-Heinz Rummenigge as well as Jörg Wacker, the club’s chief internationalization and strategy officer.

Club partner DO & CO, an Austrian company which runs the hospitality at the Allianz Arena, will be responsible for the new Bavarian and international restaurants, the boutique hotel and the entire event location.

“The entire property is going to be spectacular and shows the solidarity of FC Bayern with its hometown of Munich and Bavaria. For our brand it is important that this extraordinary project is created in the top location of the city centre,” Wacker told the media.

“Now at one of the most beautiful squares in the old town – between the cathedral and the town hall – our visitors, Munich residents and all fans of FC Bayern will have a new meeting point with the flagship store, the boutique hotel and the two restaurants,” he added.

Currently the Bundesliga club concentrate all their activity around the Allianz Arena on the outskirts of the city but with this project are clearly making a play to become more visible in the centre of Munich.

Bayern are currently very busy commercially, with president Uli Hoeness having now confirmed that the reported deal with locally-based car manufacturer BMW is happening: “It is a very important need for me to say, yes, we have an agreement with BMW for the future. Both in basketball and in soccer.”

Continue to follow Coliseum for latest updates on venues business news. Coliseum is dedicated towards building the best global community of sports and entertainment venue executives and professionals creating better and more profitable venues.

Coliseum facilitates a dialogue between stadiums, arenas, clubs, leagues and experts and enables them to learn from each other while establishing relationships. Coliseum’s digital 365Coliseum Business Center is a vast pool of resource for the stadium and arena industry world-wide.

Watch 150 member-exclusive videos with valuable tips for your venue



« Previous News:
» Next News:


More News

Tanja Dik follows Henk Markerink as CEO of Johan Cruijff Arena

Change of guard at Johan Cruijff ArenA

Published: June 24, 2021

Tanja Dik has been appointed as the new head honcho of the Johan Cruijff ArenA in Netherlands. Dik... » Read more

Oman to host 2024 Hockey 5s World Cup

Oman landing hockey showcase ruffle feathers

Published: June 24, 2021

Upon recommendation from the Task Force Events Bidding (comprising EB Members of all five... » Read more

Portsmouth Fratton Park redevelopment

‘Pompey’ home rejig to boast great ‘pomp’

Published: June 24, 2021

The English professional association football club Portsmouth F.C. has announced that it is... » Read more

Austin FC opens Q2 stadium

Fans ecstasy at zenith in Austin FC match

Published: June 24, 2021

Austin (US) turned into soccer heaven on the night of June 19th as full-of-beans 20,738 spectators... » Read more


Receive global sports venue NEWS twice a week in your inbox