Big-budget Los Angeles facility to be known as SoFi Stadium



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LA Stadium and Entertainment District (SoFi Stadium) Image: HKS Architects

The future home of the Los Angeles Chargers and Rams – the $5-billion Inglewood venue – will be known as SoFi Stadium. The online personal finance company headquartered in San Francisco has initialed a 20-year agreement with the LA Stadium and Entertainment District at Hollywood Park in Inglewood, California.

The digital finance company has secured the exclusive naming rights for the professional American football teams’ future home.

Built on a 298-acre sports and entertainment venue, it is set for a planned opening in the summer of 2020. Rams owner/chairman E Stanley Kroenke is the developer.

The SoFi Stadium is making arrangements to host the Super Bowl LVI in 2022, the College Football National Championship game in 2023, and the opening and closing ceremonies of the 2028 Olympic Games.

“There were many companies interested in joining us as our naming rights partner but SoFi was the perfect fit as they share our passion for innovation, design and customer experience. Our partnership allows for our stadium and SoFi to grow together over the next 20 years as we deliver special moments for NFL fans and the world. We are inspired each day by the excitement Rams fans, our partners and all Angelenos have shared with us as Hollywood Park comes to life,” Kroenke said.

“We’re thrilled to be introducing SoFi Stadium to the world, through our partnership with Hollywood Park,” said Anthony Noto, CEO of SoFi and former Chief Financial Officer of Twitter and the NFL.

“This is a giant leap toward achieving our company’s mission of helping people get their money right by reaching our members where they are. The partnership with this transformative project taking shape under Stan Kroenke’s leadership is the perfect opportunity to drive awareness and trust in the SoFi brand as we continue to grow and reach members on a national level,” he further said.

Kroenke commented, “It would be impossible to build a stadium and entertainment district of this magnitude without incredible and innovative partners who share our ambitions for Los Angeles, our fans worldwide and the National Football League. Since breaking ground at Hollywood Park, more than 12,000 people have worked side-by-side on this project, and we are proud to now have SoFi join us on this journey as we prepare to open in the summer of 2020.”

Lauding SoFi, Kroenke further remarked, “From our first meeting with Anthony Noto and his team, it was clear that SoFi wants to transform not only the financial industry but also the lives of its members. SoFi has a deep appreciation of the aspirations of its members – quality education, home ownership and achieve their ambitions. They are helping millions of people achieve their dreams and helping us realize our own promise at SoFi Stadium,” “Customer service and the fan experience are tantamount to everything we’ll do at SoFi Stadium. It was critical for us to find a tech-focused partner who is on the cutting edge and genuinely understands the needs of all of our constituents and who challenges us to think in creative ways to make every visitor to SoFi Stadium and Hollywood Park feel special and at home.”

A 6,000-seat performance venue and the 2.5-acre American Airlines Plaza will come up adjoining the stadium. A lot of added attractions will also come up in the site which is roughly 3½ times the size of the amusement park part of Disneyland — 20 acres of parks, a hotel, 2, 500 residences and more than 1.5 million square feet of retail and office space.

“For us, being a part of this new stadium, I really believe that this will not only be the greatest stadium in the country and probably the world,” exuded Chargers owner Dean Spanos.

“Clearly, it’s going to redefine this area of Los Angeles for the next century. When this entire thing is built out, it’s going to be bigger than Century City. When you sit back and take a look at the vision here and what’s happening, it’s just incredible,” he further stated.

SoFi will enjoy branding on the roof of the stadium, and on the speaker system at the bottom of the 70,000-square foot oculus display.

“You have to have a shared vision, a shared philosophy about partnership, and shared objectives, and then of course alignment. Having worked at the National Football League but also partnering with them on Thursday Night Live football at Twitter, it definitely gave me the confidence that understood what they cared about, where they were headed, and how we could be part of that,” Noto shared.

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