‘Bisons’ home now Highmark Stadium

Article posted by Coliseum, April 1^st, 2021

Image: Buffalo Bills

The National Football League (NFL) team Buffalo Bills has a new naming rights partner – Highmark Blue Cross Blue Shield of Western New York (US). Effective immediately, the home of the Bills will now be named Highmark Stadium. An announcement in this regard was made by the NFL team on March 29^th, 2021.

‘Buffalo Bills’ quoted Kim Pegula, Owner/President, Buffalo Bills, as stating, “We are proud to welcome Highmark to the Buffalo Bills family and we are thrilled to partner with them on a new naming rights deal for our stadium. We are confident that Highmark Blue Cross Blue Shield of Western New York is committed to maintaining their status as a healthcare and philanthropic leader in our region. We look forward to many years of working together with their team creating great memories at not only NFL football games but at many other health and wellness events and community celebrations.”

The Buffalo Bills are a professional American football team based in the Buffalo-Niagara Falls metropolitan area (US). They compete in the National Football League (NFL) as a member club of the League’s American Football Conference East division. The team plays its home games at Highmark Stadium in Orchard Park, New York.

Founded in 1959, the Buffalo Bills are one of the most storied franchises in the National Football League (NFL). The Bills have won two American Football League (AFL) Championships (1964-1965) and has won an NFL record four straight AFC Championships (1990-1993) that included four trips to the Super Bowl.

The 71,870-capacity Highmark Stadium is a stadium near Orchard Park, New York, in the southern portion of the Buffalo metropolitan area. The stadium opened in 1973 and is the home of the Buffalo Bills of the NFL.

Observed David W. Anderson, CEO, Highmark Blue Cross Blue Shield of Western New York, “The Bills are a beloved institution in Western New York, and there is no better way for Highmark Blue Cross Blue Shield of Western New York to show that we plan to continue to be part of the fabric of this community than through this partnership.”

Added Anderson, “Together with our longtime partner Pegula Sports and Entertainment, we envision this stadium to be an all-encompassing asset for our region and beyond. Highmark Stadium is the proud home of the Bills. It will also become home for future events that enhance the health and overall wellbeing of our community.”

‘Buffalo Bills’ further stated that as per the agreement reached and as part of Highmark’s commitment as a regional health plan, local employer, and strong corporate citizen, the Bills and Highmark will work together towards enhancing regional health and wellness through various activation opportunities at Highmark Stadium. In the future, it is hoped that the venue will serve as a home for health and wellness events for children, families and the community on which it sits.

Fans can expect to see the signage transformation completed over the coming months and will be in place by the kickoff of the Bills 2021 season in September.

The Highmark Blue Cross Blue Shield of Western New York is a trade name of Highmark Western and Northeastern New York Inc., an independent licensee of the Blue Cross Blue Shield Association. Since 1936, Highmark Blue Cross Blue Shield of Western New York has helped millions of people lead healthier lives. Blue Cross Blue Shield offers a full range of insured, self-insured and Government programs and services covering businesses, families and individuals, as well as dental and vision plans and stop-loss coverage.

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