Brazil venue rejig to keep heritage intact


Brazil Sao Paulo Estadio do Pacaembu renotation Image: Pacaembu Oficial

Work started on June 29th on total overhaul of the Estádio do Pacaembu in São Paulo, Brazil, which aims to make the facility state-of-the-art and enhance the multipurpose offerings of the venue.

‘g1 globo’ stated that the City Hall of São Paulo and stadium operator Allegra Pacaembu marked the start of the above exercise with the authorization to tear down the Pacaembu’s South Stand, known as the ‘tobogã’.

The whole project is being targeted for completion by 2023, with Allegra Pacaembu estimating investment of around R$400m (£57.9m/€67.4m/$80.1m). At the peak of construction, it is forecast that circa 500 workers will be hired.

The 40,199-capacity Estádio Municipal Paulo Machado de Carvalho, colloquially known as Estádio do Pacaembu, is an Art Deco stadium in São Paulo (Brazil), located in the Pacaembu neighborhood. The stadium is owned by the Municipal Prefecture of São Paulo.

Allegra Pacaembu took over the reins of Estádio do Pacaembu complex in January 2020 after landing a 35-year contract. The company is planning to deliver a full restoration of the Pacaembu while keeping its pristine sheen and amplifying its potential.

Remarked Eduardo Barella, CEO, Allegra Pacaembu, “The whole exercise has begun with the demolition of the ‘tobogã’ because this work is going to take a long time as in lieu of the ‘tobogã’, a Convention and Events Center will come up and that space will no longer lodge a generic stand. For the building to come up, an excavation of 15 meters will be done below the ground level. The building will enjoy five floors and four basements. There will be a parking lot in the basement. The ground floor will have interconnected areas such as an outdoor space overlooking the lawn, and an indoor square with restaurants, cafés and other added attractions.”

Added Barella, “The building will also boast a sports center and the largest arena dedicated to esports in the world in which 2,000 people can be accommodated. The whole idea behind repurposing the facility is to provide fans an unforgettable experience with premium facilities, food which will be a total epicurean delight and several other leisure activities. We want to make the stadium a destination unto itself.”

‘g1 globo’ further stated that the decision to tear down the ‘tobogã’ drew a lot of controversy after work was allotted to private players. Earlier, Viva Pacaembu – an association of residents – filed a lawsuit to prevent the demolition of the ‘tobogã’. However, the court shot down the plea as the grandstand is not part of the original structure of the stadium and is, therefore, not part of the historical heritage.

Once the venue makeover work is over, apart from football matches, Estádio do Pacaembu will stage the Brazilian Mixed Martial Arts (MMA) Championship and will also house a unit of Galleria Continua, an Italian gallery known for occupying spaces in unusual places.

Galleria Continua was founded in 1990 by Mario Cristiani, Lorenzo Fiaschi and Maurizio Rigillo, with the intention, evident in the name, to give continuity to contemporary art in a landscape rich with the signs of ancient art.

‘Tobogã’ demolition

The ‘tobogã’ will be torn down with the help of various equipment – hammers to excavators, and hydraulic shears will be used to cut the structures.

The highest portions of the ‘tobogã’ will be cut with the help of diamond wires and manual hammers and cranes will be used to remove the parts. Explosives will not be used to demolish the ‘tobogã’.

About 30 workers will be employed to pull down the ‘tobogã’ and the whole work is expected to take about three to four months time.


The side stands (East and West) will be completely renovated and internal spaces will come up. Under the bleachers, new restrooms and eateries will be built.

The stadium’s iconic façade and the North stands, located in the curve of the horseshoe (green and yellow sectors), will be fully redecorated keeping its historical elements untouched.

The press areas will also be renovated and 25 boxes will be created. The roof of the gymnasium made of wooden arches will be rehabilitated.

The swimming pool will enjoy a snack bar, renovated bathrooms and changing rooms and restored grandstands.

Estádio do Pacaembu still occasionally plays host to home games for the State of São Paulo’s big four football clubs – São Paulo FC, Sport Club Corinthians Paulista, Sociedade Esportiva Palmeiras, and Santos FC. It will continue to serve as a football venue, with the repurposed work to boost its multipurpose remit.

The whole objective of the development is to raise the comfort and safety quotient throughout the complex, and thus bring about a total transformation to the aging structure and make it one of the biggest and best social, sports, cultural, and leisure centers in the City.

Barella pointed out, “Our desire is to keep Pacaembu’s story alive. This work will be carried out with all due diligence and respect for heritage, oriented towards the future, starting a new phase of this icon of São Paulo. The project will provide São Paulo residents with a more democratic… and accessible public space, rescuing the original pillars of culture and leisure, in addition to enhancing their sporting use.”

The Secretary of Municipal Government, Rubens Rizek concluded by stating, “This is an example for Brazil of how a public power must carry out a privatization plan. This project respects the history of Pacaembu and the community. It was the result of discussions, with many changes made to absorb citizens’ suggestions, setting an example for the whole of Brazil, in addition to inducing development for São Paulo.”

Continue to follow Coliseum for latest updates on venues business news. Coliseum is dedicated towards building the best global community of sports and entertainment venue executives and professionals creating better and more profitable venues.

Become a member of the only Global Sports Venue Alliance and connect with stadiums, arenas and experts from around the world. Apply for membership at and make use of the 365Coliseum Business.

Watch 250 member-exclusive videos with valuable tips for your venue

« Previous News:
» Next News:

Advertisement Coliseum GSVA News Banner - MatSing
Advertisement Coliseum Summit news banner - NEXO