Cardinals ‘Casa Roja’ Spanish-inspired haven

Article posted by Coliseum, April 28^th, 2025

Image: Arizona Cardinals

The National Football League (NFL) team Arizona Cardinals Football Club is elevating the gameday experience at their home facility – the State Farm Stadium in Glendale, Arizona, United States – with the unveiling of ‘Casa Roja at the Fifty’, an exclusive collaboration with the acclaimed restaurateur and hotelier Sam Fox, Arizona’s visionary hospitality innovator.

‘ARIZONA CARDINALS’ stated that nestled beneath the stadium’s East side at the coveted 50-yard line ‘Casa Roja at the Fifty’ redefines the premium sports entertainment. This underground experience is accessible only to an exclusive set of ticket holders with entry granted solely through one of the 500 premium seats positioned at the midfield.

The Arizona Cardinals are a professional American football team based in the Phoenix Metropolitan area. The Cardinals compete in the National Football League (NFL) as a member of the National Football Conference (NFC) West Division.

The 78,600-capacity State Farm Stadium is a multipurpose retractable roof stadium in Glendale, Arizona, United States, West of Phoenix. It is the home of the Arizona Cardinals of the National Football League (NFL).

Sam Fox is a celebrated restaurateur and hotelier known for his innovative culinary concepts and ventures including the acclaimed Fox Restaurant Concepts (FRCs) and the luxury hotel, The Global Ambassador. He’s a 12-time James Beard Award nominee for Restaurateur of the Year.

‘ARIZONA CARDINALS’ further stated that when descending into ‘Casa Roja’ the guests are transported into a sophisticated oasis where the modern Spanish design meets urban energy. The space features a stunning center bar offering a curated selection of signature cocktails, wines and beers. The multiple culinary stations showcase an all-inclusive, thoughtfully-crafted menu that reflects Fox’s renowned culinary vision providing the ticket holders with an exceptional dining journey before returning to their prime midfield seats for unparalleled views of the action.

The entire design and development of the club – from inception to completion – is being executed by Fox and his team behind The Global Ambassador Hotel in Phoenix, Arizona, and The Twelve Thirty Club in Nashville, Tennessee.

Said Jeremy Walls, Cardinals Chief Operating Officer (COO), “As an organization we’re striving to make forward progress in every aspect of our operation and that certainly includes at the State Farm Stadium on gamedays. It is important for us to provide the best possible experience for the fans with varying preferences and the moves we’ve made in recent years demonstrate that commitment. We’re proud to offer pricing that is among the most affordable in the NFL. At the same time there’s clearly high interest among some fans for a more elevated experience and we are intentional about providing options to meet that demand as well. We are thrilled to introduce ‘Casa Roja at the Fifty’ as the latest initiative in this ongoing effort.”

New York (US)-based the National Football League (NFL) is a professional American football league in the United States. Composed of 32 teams it is divided equally between the American Football Conference and the National Football Conference.

Stated Sam Fox, “We’re creating something truly special with ‘Casa Roja at the Fifty’ that goes beyond what fans expect at a sporting venue. It’s an honor to partner with the Cardinals once again building on the success we had with the Morgan Athletic Club (a luxury field-level club at the State Farm Stadium). This new collaboration gives us the opportunity to bring the same level of hospitality, design and culinary excellence that the guests experience at our properties to the State Farm Stadium.”

‘Casa Roja at the Fifty’ will welcome the ticket holders 90 minutes before kickoff and extend its hospitality for a full hour after the final whistle. Beyond gameday exclusivity the members will enjoy premium benefits the year-round including reserved preferred parking spaces on gamedays and priority access to the third-party events at the State Farm Stadium, from the headline concerts to the major sporting events.

REIMAGINING THE GAMEDAY EXPERIENCE: ‘Casa Roja at the Fifty’ joins an impressive lineup of premium experiences unveiled at the State Farm Stadium. Following the successful debut of the Morgan Athletic Club presented by The Global Ambassador Hotel, the Casita Garden Club (an exclusive, field-level club at the State Farm Stadium) and the Field Level offerings last season this new Spanish-inspired haven continues the Cardinals’ commitment to elevating the fan experiences. Beyond the luxury spaces the stadium’s complete refresh includes the vibrant new concessions featuring five celebrated local restaurant partners – innovations that propelled the Cardinals to #7 in the NFL’s Voice of the Fan surveys (a leaguewide study that gauges the satisfaction of the NFL Season Ticket Members and the game attendees with their gameday experiences).

CARDINALS TICKET SALES REACH RECORD HIGHS: Enthusiasm has reached historic levels in 2025. After ranking third in the NFL in the new season-ticket sales last year the team has sold over 7,000 new season tickets in 2025 which is on pace to lead the league. That figure also represents the most season tickets sold at this point of an offseason since the State Farm Stadium opened in 2006. The team’s season ticket renewal rate of over 90 percent this offseason is its highest in over a decade.

THE VISIONARY BEHIND THE EXPERIENCE: Sam Fox brings unparalleled hospitality expertise to ‘Casa Roja at the Fifty’. With over 170 restaurants opened throughout his career and 12 James Beard Award nominations Fox has established himself as one of the industry’s most innovative minds.

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