Crypto.com title partner of Miami Grand Prix

Article posted by Coliseum, February 14^th, 2022

Image: F1 Miami

The South Florida Motorsports (SFM) announced on February 9^th Crypto.com as the official title partner of the Formula 1® Crypto.com Miami Grand Prix. This prestigious new deal will see Crypto.com become an integral part of the newest Formula 1® event on the calendar, with its brand incorporated into the official event title and logo, in addition to exposure across the Miami International Autodrome in Miami Gardens, Florida (US).

The ‘F1 Miami’ stated that the long-term deal between the Formula 1® Miami Grand Prix and Crypto.com is the first commercial partnership to be announced in the build-up to the inaugural event that will take place on the new 5.41 km circuit in Miami Gardens. The Miami International Autodrome will be the 11^th different venue in the United States to host a World Championship Formula 1® race and will form round five of this year’s campaign on the weekend of May 6^th-8^th, 2022.

The Formula 1® Miami Grand Prix is a planned Formula One Grand Prix due to form part of the 2022 Formula One World Championship, with the event taking place at the Miami International Autodrome on a 10-year contract. The inaugural F1 Miami Grand Prix will be a three-day event to be held from May 6^th-8^th, 2022 in Miami Gardens around the 65,326-capacity Hard Rock Stadium in Florida (US), home of the National Football League (NFL) team Miami Dolphins.

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The Miami International Autodrome is a planned purpose-built temporary circuit around the Hard Rock Stadium and its private facilities in the Miami suburb of Miami Gardens, Florida (US). The track is due to be 3.36 mi long and will feature 19 corners with an anticipated average speed of around 139 mph.

Crypto.com is a cryptocurrency exchange app based in Singapore. The app currently has 10 million users and 3,000 employees.

Exulted Jeremy Walls, Senior Vice-President, Chief Revenue Officer of Hard Rock Stadium and Formula 1® Crypto.com Miami Grand Prix, “We are excited for our long-term title partnership with Crypto.com. We share their commitment to innovation and will apply those high standards to the fan experience at the Formula 1® Crypto.com Miami Grand Prix. This will be an international event and we look forward to growing together on a worldwide scale.”

The ‘F1 Miami’ further stated that F1 fans will already be familiar with the logos of Crypto.com, as the world’s fastest growing cryptocurrency platform became a Global Partner of Formula 1® in 2021, sponsoring the thrilling Sprint series. With over 10 million users worldwide, Crypto.com is committed to building the future of the Internet, Web3. Powered by cryptocurrency, Web3 will be more fair and equitable, owned by the builders, creators and users.

In addition to prominent signage across the circuit, Crypto.com branding will be integrated across the Formula 1® Crypto.com Miami Grand Prix campus. The Crypto.com Terrace hospitality area features unparalleled 360 degrees views of the track, including an exclusive observation deck at Turn 4. Level one of this space will be open to all fans attending the event.

Fans will also be excited to visit the Crypto.com Fan Zone which will take pride of place in the center of the Hard Rock Stadium, on the field, and will feature a host of entertainment and activities across the weekend.

Remarked Kris Marszalek, Co-Founder and Chief Executive Officer at Crypto.com, “Building on our global partnership with Formula 1, we are thrilled to be the first commercial title partner of the Formula 1 Crypto.com Miami Grand Prix in the City that is fast becoming the crypto center of United States. Technology and innovation are at the core of what we do, which strategically aligns with the sport of racing, and together we will create exciting experiences at the intersection of Web3 and F1 Racing.”

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