Dalrada Tech naming rights to Morton home

Article posted by Coliseum, September 6^th, 2022

Image: Greenock Morton FC

The Scottish Championship club Greenock Morton (Scotland) and Morton Club Together (MCT) have recently announced an exciting new commercial partnership with Dalrada Technology UK.

‘Greenock Morton FC’ stated that this partnership, which is the largest independent one in the club’s history, will see Dalrada take the naming rights for the stadium. Going forward the stadium will be known as the Cappielow Park supported by the Dalrada Technology UK.

The Greenock Morton Football Club is a Scottish professional football club, which plays in the Scottish Championship. The club was founded as the Morton Football Club in 1874, making it one of the oldest senior Scottish clubs. Morton was renamed Greenock Morton in 1994 to celebrate the links with its home town of Greenock.

The 11,589-capacity Cappielow, also known as the Cappielow Park supported by Dalrada Technology UK for sponsorship reasons, is a football stadium in Greenock, Inverclyde, Scotland. It is the home ground of Scottish Professional Football League club Greenock Morton, who have played there since 1879.

The Morton Club Together is an entirely volunteer-led organization, with many dedicated people giving up time, effort and help make community ownership a success.

Dalrada Technologies creates business-to-business and business-to-consumer solutions with expert computer information technology and digital engineering services as well as advanced precision semiconductor technology and precision parts manufacturing for various industries, including clean energy.

‘Greenock Morton FC’ further stated that in addition to financial investment, the partnership will also give the club access to the infrastructure and resources of Dalrada. This will take the form of benefiting from linking with Dalrada’s IT development and marketing teams. These connections will be hugely beneficial to the club and will help support a drive towards improving fan experience and fan engagement moving forward.

Said Sam Robinson, MCT Director, “As a community club, it is important for us to establish partnerships with values-driven organizations. The initial MCT contact with Dalrada was based on a desire to reduce our carbon footprint and we will explore opportunities to utilize the Dalrada technology to achieve this. As the conversation developed, we established that there was a common desire to see football as a platform for good to support social inclusion.”

Greenock Morton Finance Director Michael Harkins stated, “We are absolutely delighted to be announcing our new partnership with Dalrada Technology. It has been no secret that funds have been tight at the club and we have been working hard to generate new income. This partnership is a significant financial one for Greenock Morton, and alongside the continued support of the amazing MCT membership, is one that gives us a really strong foundation to build from.”

As part of the new partnership, Dalrada representative Ross Gourdie has been appointed to the club’s Board of Directors. Ross is currently the head honcho of Premier Air Charter and holds a Union of European Football Associations (UEFA) Class B coaching license meaning his addition will bring some valuable business and football knowledge to the Board.

On the partnership and his appointment, Ross said, “After initially speaking with the Board and discussing their future plans, Dalrada technology was very keen to help bring these plans to fruition. Hopefully this partnership and my appointment will help to play a small part in securing a prosperous future for the club.”

Also speaking on the launch of this exciting new partnership, Bill Bonar, Dalrada Technologies Chief Executive Officer (CEO), Europe, said, “As a kid growing up ‘up the strone’, a lot of my happiest memories were going to watch Morton play with my dad, Colin, who sadly passed away last year at IRH, my ‘Papa’, wee Harry, and my Late uncle George Calder. My father took my son Dylan to Cappielow when he was younger and work/travel commitments prevented me from going. To this day you still encounter the ‘which team do yae support?’ question, with the expected answer being Rangers or Celtic, and my answer has always been Greenock Morton. Why would I support any team but my home team?”

Added Bonar, “Dalrada Technology look forward to working with the club to reduce their carbon emissions, and reduce their energy costs, by utilizing Dalrada’s technology and experience in the Energy Services market. We will also be working with the club to modernize their offerings, in terms of team and supporters’ apps, social media and marketing, and working with the club to give back to the community that has supported them for almost 150 years. We are excited for the future of the club, our partnership and hope to expand the relationship in the future.”

Morton Director Graham Barr also added, “Everyone at the club is looking forward to working with Dalrada to move Morton forward. Community ownership has always been a long-term project, and this new partnership gives us a fantastic opportunity. For the club to have access to the resources and expertise that Dalrada are going to provide is going to be extremely valuable for us. We operate with a small team of hardworking staff, and this additional support will enable us to drive further forward in areas that have been a challenge.”

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