Detroit Pistons make fans feel like royalty


Little Caesars Arena new premium spaces Image: Detroit Pistons

The National Basketball Association (NBA) team Detroit Pistons’ home opener on October 17th against their peer team Orlando Magic marked the debut of the BetRivers Backcourt Club, a private space located on the floor level behind the visiting baseline at the Little Caesars Arena in Detroit, Michigan (US).

‘DBUSINESS’ stated that the exclusive luxury space is a first-of-its-kind premium ticketed location for members, and includes U-shaped booth seating with tables along with a full bar presented by Milagro Tequila. Throughout the 2022-2023 campaign, VIP experiences, gifting and premium activations will be integrated into the club.

The Detroit Pistons are an American professional basketball team based in Detroit, US. The Pistons compete in the National Basketball Association (NBA) as a member of the league’s Eastern Conference Central Division and play their home games at the Little Caesars Arena, located in Midtown.

The 20,332-capacity Little Caesars Arena is a multi-purpose arena in Midtown Detroit, US. Opened on September 5th, 2017, the arena, which cost $862.9 million to construct, replaced the Joe Louis Arena and The Palace of Auburn Hills as the home of the Detroit Red Wings of the National Hockey League (NHL) and the Detroit Pistons of the National Basketball Association (NBA), respectively.

Milagro Tequila is 100 percent blue agave tequila renowned for its bright, fresh agave flavor and exceptional smoothness.

‘DBUSINESS’ further stated that last season the Pistons introduced the CURE Insurance Courtside Club for courtside ticket holders. Both locations offer multiple club amenities.

Enthused Brenden Mallette, Senior Vice-President of Corporate Partnerships and Engagement for Pistons, “We are excited to offer our fans the opportunity to experience NBA game action in a uniquely new and innovative way inside The BetRivers Backcourt Club. This new club reinforces our commitment to reimagining hospitality while remaining true to our core principles of creating best-in-class experiences for Detroit Pistons fans and all those who love the NBA action.”

In addition to all Pistons home games, the space will be activated for networking and brand partner events.

Remarked Richard Schwartz, head honcho of Rush Street Interactive Inc., a Chicago-based gaming and sports betting company which operates, “This is an exciting extension of our multiyear partnership with the Detroit Pistons, a team with a rich history that includes three NBA Championships. As two organizations that share a steadfast commitment to provide sports fans with incomparable experiences, we are proud to reveal the new BetRivers Backcourt Club, making the Detroit sports scene even more exciting for avid NBA fans.”

The new premium seating activation with BetRivers is a part of a larger partnership recently entered into by the Pistons and Rush Street Interactive (RSI) – a Chicago-based gaming company.

Additional partnership activations in the agreement include traditional assets such as in-arena signage, TV and radio media advertising inventory, sports betting theme night, and exclusive VIP experiences and premium hospitality for BetRivers customers.

With BetRivers live in both Michigan and Ontario, patrons have access to multiple RSI betting options on multiple NBA team along with thousands of annual sports events. An array of online casino games, including slot machines and table games, are available, as well.

The Premium Experience – Reimagined

‘’ stated take executive entertainment to a reimagined place. Enjoy the restoration of Detroit Basketball with unprecedented and world-class experiences at the Little Caesars Arena. Suite Owners as well as Courtside and Club Members can entertain in style with upscale food and beverage options, VIP parking and concierge services all while reveling in some of the best seats in the building.

Executive Suite Ownership

Entertain clients, employees, family, and friends all season long in the finest Executive Suites across NBA!

The Little Caesars Arena offers two levels of suites – Signature and Premier. Signature Level suites are accessible directly from The Via using one’s mobile ticket for secure, touchless entry. Enjoy lower-level sideline views, private restrooms, customized food and beverage packages, parking and privacy for one’s guests. The Premier Level suites are adjacent to the premium parking bridge for seamless entry and exit on gameday. Offering sideline, corner and end views, the Premier suites feature open concept seating making one a part of the Little Caesar’s Arena’s exciting, dynamic, NBA atmosphere.

Suite Services:

  • Eighteen tickets to all Detroit Pistons regular season and playoff games;
  • Three suite level parking passes in convenient connected parking garage;
  • Extensive entertaining capacity including theater seats, high top areas, five flat screen televisions, and a casual fireplace setting;
  • Exclusive game night networking and reception area and private suite owner restrooms;
  • Pre-event catering and in-game service;
  • Access to premium events and merchandise; and
  • Enrollment in 313 Premium Access for priority access to concert and event seating.


Courtside Suites

  • Detroit Pistons Courtside Suites are the ultimate 1 of 1 experience in the entire NBA. Located directly on the floor, each open-air courtside suite seats four comfortably to provide fans the ultimate premium VIP experience.


Courtside Suite Services:

  • Private four-person courtside suite to all Detroit Pistons regular season games;
  • Upscale progressive menu consisting of appetizers, entrees and desserts throughout the game;
  • In-seat service and access to private courtside suite bar;
  • One parking pass in convenient connected parking garage;
  • Dedicated in-game service attendant; and
  • Enrollment in the 313 premium access program for priority access to concert and event seating.


Cure Insurance Courtside Club

‘’ further stated that experience the first open-air bar of its kind inside an NBA arena! Grab a drink, a quick bite and still be a part of the arena experience, excitement and atmosphere!

Cure Insurance Courtside Club Services:

  • The first on-court club of its kind throughout the entire NBA;
  • Features a full-service bar, small plate appetizers and candy bar;
  • High top tables allowing fans an amazing in-game view;
  • Houses in-game DJ playing the world’s top musical hits; and
  • VIP experiences and gifting special to guests only.


Courtside Rows 1 and Super VIP

The ultimate Pistons viewing experience with feet directly on the hardwood, these exclusive seats put fans as close as one can get to the live NBA action!

Courtside Row 1 and Super VIP Memberships Include:

  • Enjoy all-inclusive dining with access to the unrivaled Players Club before, during and after Pistons games;
  • Private entry into the Cure Insurance Courtside Club, the first open-air bar in the NBA;
  • Includes reserved parking space in connected garage to the Little Caesars Arena;
  • Access concert and event seating through 313 Premium Access; and
  • VIP experiences and gifting at Pistons hosted events throughout the year.


Courtside Rows 2 and 3

A first-class experience in the center of all the heart-pumping action with access to a private club inclusive of top-of-the-line food and beverage.

Courtside Row 2 and 3 Memberships Include:

  • Enjoy upscale dining, private restrooms and MotorCity Casino Club access during Pistons games;
  • Private entry into the Cure Insurance Courtside Club, the first open-air bar in the NBA;
  • Includes secured parking in garage connected to the Little Caesars Arena; and
  • VIP experiences at Piston-hosted events throughout the year.


Players Club

Enjoy a world-class dining experience in the unrivaled Players Club! The Players Club shares a glass wall with the entry into the players’ tunnel allowing fans to see their favorite Pistons as they enter and exit the court.

Players Club Memberships Include:

  • Access to all-inclusive and high-end dining as well as complimentary spirits, beer and wine;
  • Convenient connected parking garage;
  • Refined and sophisticated club atmosphere;
  • Easily accessible private restrooms; and
  • Access ONLY for Courtside Row 1, Super VIPs and first four rows of 121-123.


Rehmann Club

Indulge and enjoy a convenient, upscale and all-inclusive experience with unparalleled center court views of the game.

Rehmann Club Memberships Include:

  • All-inclusive appetizers, entrées and desserts, draft beer and house wine;
  • Access to secure and connected parking garage with covered entrances into the club;
  • Sophisticated and comfortable club atmosphere styled with two full bars, several seating options and a luxurious fireplace setting;
  • Two easily accessible private restrooms; and
  • Reserved seating adjacent to club in Sections 121-123.


Motor City Casino Club

With seats facing the home and visiting team benches, experience the largest club space within the Little Caesars Arena, inclusive of upscale food and drink offerings.

Motor City Casino Club Memberships Include:

  • Comprehensive menu consisting of appetizers, entrées and desserts as well as complimentary beer and wine;
  • Access to parking garage connected to the arena by an enclosed bridge;
  • Mixture of high and low top tables as well as comfortable booths;
  • Private restrooms within the club space; and
  • Reserved seating adjacent to club in Sections 108-110.


Legends Club

Don’t miss a second of the action on the hardwood. The Legends is located on the private suite level and are one of two clubs that has open seating within the arena.

Legends Club Membership Includes:

  • Revolving themed menu consisting of appetizers, entrées, desserts, and a rotating action station as well as complimentary beer and wine;
  • Convenient connected parking garage steps away from the entrance of the club;
  • Court-facing club honoring Piston Greats with access off the private suite level;
  • Private in-club restrooms; and
  • Open dining concept so you one won’t miss a minute of the NBA action.

New York (US)-based the National Basketball Association (NBA) is a professional basketball league in North America. The league is composed of 30 teams and is one of the major professional sports leagues in the United States and Canada. It is the premier men’s professional basketball league in the world.

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