Dundee United F.C. ‘bets’ on QuinnCasino


Dundee United partners with QuinnCasino Image: Dundee United FC

The Scottish professional football club Dundee United F.C. (Scotland) have announced that QuinnCasino will become the club’s Principal Partner for the next season.

The ‘Dundee United FC’ stated that QuinnCasino will feature as the new front of shirt sponsor on its new 2022-2023 men’s first team home and away kits and will benefit from advertising across a number of key touchpoints at its digs – Tannadice Park in Dundee, Scotland.

The Dundee United Football Club is a Scottish professional football club based in the City of Dundee, Scotland. Formed in 1909, originally as Dundee Hibernian, the club changed to the present name in 1923. United are nicknamed ‘The Terrors’ or ‘The Tangerines’ and the supporters are known as ‘Arabs’.

The Tannadice Park, usually referred to as Tannadice, is a football stadium in Dundee, Scotland. It is the home ground of Dundee United F.C., who has played at Tannadice since the club was founded as Dundee Hibernian in 1909. The stadium has been all-seated since 1994 and has a capacity of 14,223.

QuinnCasino is the online casino wing of QuinnBet.

Founded in 2017, QuinnBet offers a licensed online sports betting and casino platform in the United Kingdom and Ireland and is a rapidly growing brand within the iGaming sector.

The ‘Dundee United FC’ further stated that QuinnBet have worked previously with newly-promoted English Premier League club A.F.C. Bournemouth and are also a sponsor of the Scottish Premiership team Hibernian F.C.

The Current Principal Partners Eden Mill take a step back from main shirt sponsorship but will remain as an Associate Partner in their newly implanted partnership structure.

Deal welcomed

Said Dundee United Head of Commercial and Sponsorship Elliot Shaw, “We are delighted to secure a lucrative agreement with QuinnCasino for season 2022-2023. We are the first club in Scotland to secure a major agreement with QuinnCasino and we feel there will be significant benefits for Dundee United and the wider community from this sponsorship. QuinnCasino has expressed a clear desire to work closely with the Dundee United family and we look forward to welcoming them on board.”

As part of the season-long agreement, QuinnCasino will support the work of the Community Sports Trust, promoting education and awareness around responsible gambling.

On top of this, supporters will also have an opportunity to win match tickets and signed merchandise from the club’s newest partner.

Stated QuinnBet Managing Director Stephen Kelly, “We are delighted that QuinnCasino is becoming a principal partner with Dundee United. Dundee United has a great history and tradition and has returned to the European football stage for the first time in a decade. Like Dundee United, we have big ambitions. Our brands QuinnBet and QuinnCasino are enjoying great support in Scotland, and we are excited to be a part of Dundee United’s journey for the season ahead.”

Added Kelly, “We are also very keen to work with the Dundee United Community Trust promoting wellbeing, education and awareness around gambling. We take our social responsibilities seriously and have recently been awarded the independent Safer Gambling Standard from GamCare (charity company), which is a testament to the resources that we invest in the area. We will bring to this partnership with Dundee United.”

QuinnCasino’s logo will be included on all adult replica kits.

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