Elavon-TDL deal on voice-driven services


Voice command to revolutionise hospitality Image: Coliseum GSVA

Global payments provider Elavon has partnered with The Digital Line (TDL) on a voice-activated solution for the hospitality industry.

‘Elavon’ stated that the solution – Audico – utilizes the Amazon Alexa device to deliver a variety of voice-driven services. Elavon is the exclusive payments provider for the Audico solution in hospitality, globally.

Atlanta (US)-based Elavon is a leading global payments company with more than 4,300 employees and operations in 10 countries. A subsidiary of U.S. Bancorp, Elavon provides businesses with the technology needed to accept payments from customers, whether they are shopping in stores, at home or on the go.

Elavon Financial Services DAC, trading as Elavon Merchant Services, is deemed authorized and regulated by the Financial Conduct Authority. Details of the Temporary Permissions Regime, which allows European Economic Area (EEA)-based firms to operate in the United Kingdom for a limited period while seeking full authorization, are available on the Financial Conduct Authority’s website.

Rohan Bloice, Head of Venue/Stadium, Elavon Payment Solutions, is a Member of Coliseum – Global Sports Venue Alliance.

The U.S. Bancorp is an American bank holding company based in Minneapolis, Minnesota, and incorporated in Delaware. It is the parent company of the U.S. Bank National Association, and is the fifth largest banking institution in the United States.

A commercial research, information and technical innovation consulting firm, London (UK)-based The Digital Line (TDL) has a specific interest in venues, hospitality, retail, education, and healthcare. The TDL offers a full range of professional services to help companies in various industries create their plans for upcoming technological endeavors and support the deployment of critical projects in a more creative and cost-effective manner.

The TDL also collaborates with cutting-edge businesses, products and institutions, placing it at the forefront of the latest wave of technical advancements and because of its intelligent integration of private, public and academic entities, are able to push the limits of disruptive digital technologies.

‘Elavon’ quoted Hemlata Narasimhan, Elavon Merchant Services President in Europe, as stating, “Virtual assistant technology is the future of hospitality, and we’re thrilled to be powering the payments behind Audico. This is all about improving the customer experience, and a large part of this is seamless payments. We’re pleased to be partnering with Amazon’s approved partner The Digital Line to make this happen.”

Audico is unique in the United Kingdom market, and has already been implemented at the world-famous 70,000-capacity Ascot Racecourse in Southeast England, where premium customers can call for betting services, order food and drinks, and purchase merchandise from their private boxes all with a few simple words to Alexa. The audible command is then relayed to the staff as a Card Not Present transaction, and payment is made using a pre-determined account preference such as a credit card.

Audico is also being explored as a room service solution in hotels, and in premium hospitality areas at other venues and stadiums, as well as providing a landmark series of services in the healthcare industry.

Stated George Vaughan, The Digital Line’s head honcho, “This partnership represents a unique opportunity for two recognized brands to collaborate on initiatives that will revolutionize multiple business verticals, including hospitality, venues and healthcare, delivering a level of digital transformation not seen before.”

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