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London Stadium and Eleven Sports Media extend partnership Image: Eleven Sports Media

Eleven Sports Media, the global leaders in community-driven sports partnerships, has announced a long-term extension to its partnership with the iconic London Stadium in London, England (UK).

The ‘Eleven Sports Media’ stated that through the partnership, Eleven provide the venue with their award-winning matchday technology, StadiumTV. The fan-engagement platform underpins a comprehensive Associate Partner program that gives local businesses a unique opportunity to power their growth by engaging vast audiences at London Stadium.

The Eleven Sports Media – media company in England (UK) – are global leaders in community-driven sports partnerships.

The 80,000-capacity London Stadium is a multipurpose outdoor stadium at the Queen Elizabeth Olympic Park in the Stratford district of London (UK). It is located in the Lower Lea Valley, six miles East of Central London.

The ‘Eleven Sports Media’ further stated that known as one of the world’s best multiuse venues, the former Olympic Stadium at Queen Elizabeth Olympic Park was built for the London 2012 Games, transformed into the home of the Premier League team West Ham United F.C. and continues to host unique and memorable sporting and arts events. Since becoming the London Stadium, it has hosted the 2015 Rugby World Cup, the London 2017 World Athletics Championships, the 2019 Major League Baseball London Series, and performers like the English rock band Rolling Stones, American rock band Foo Fighters, American hard rock band Guns N’ Roses, and the American singer-songwriter Beyoncé. Eleven will help implement, develop and grow the vital relationships between the stadium and its local businesses.

The London Stadium partners enjoy long-term, community-driven strategic relationships with a world-class venue that play a key role in their wider marketing strategies, accelerating their growth. Eleven’s technology underpins a first-class matchday experience and helps the businesses of East London engage with their local community.

Said Matt Cairns, Chief Executive Officer (CEO) and Founder of Eleven, “The London Stadium was built with community values and objectives in mind. So for Eleven to be given the responsibility to connect the venue with their local business community is a great responsibility and a real privilege for us. What the London Stadium ultimately gets from this is a true connection with that local business community and a partnership tier that is delivered with sophistication, and in a way that delivers true value to both the partners and the venue.”

Added Gary Bell, Head of Commercial at London Stadium, “London Stadium is fundamentally about legacy. It’s about regenerating an area of London, which over 20 years ago was wasteland. It is absolutely about creating opportunities for people and building new communities, and that is what Eleven is about. They’re about community. And so we’re bringing two businesses together with great synergy.”

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