Emirates tour de force in world of tennis

Article posted by Coliseum, February 28^th, 2024

Image: Emirates Airlines and AELTC

Emirates score its fourth ‘Grand Slam’ as the airline announces a multiyear partnership with one of the most prestigious tennis events in the world – The Championships, Wimbledon (UK).

‘emirates.com’ stated that as the Official Airline Partner of The Championships, Wimbledon – Emirates will take the world of tennis to new heights with exciting activations onground. The Championships is set to take place from July 1^st-14^th, 2024 at The All England Lawn Tennis Club.

Emirates are one of the two flag carriers of the United Arab Emirates (UAE). Based in Garhoud, Dubai, the airline is a subsidiary of The Emirates Group, which is owned by the Government of Dubai’s Investment Corporation of Dubai.

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Dubai (UAE)-based the Investment Corporation of Dubai is the principal investment arm of the Government of Dubai focused on strengthening Dubai’s economy through long-term value and wealth creation and investing in global opportunities.

Emirates is the award-winning global airline operating the world’s largest fleet of wide body Boeing 777 and Airbus A380 aircraft and serving more than 130 Cities on six continents through its efficient hub in Dubai. The airline has earned customer recognition for its industry-leading services on the ground and in the sky, delivered by a passionate workforce representing over 160 nations.

Emirates support the local communities worldwide and bring people together through its vast portfolio of international sports and cultural sponsorships. Emirates are also committed to environmentally-responsible operations and focus on three areas: Reducing emissions, consuming responsibly and preserving the wildlife and habitats.

The Championships, Wimbledon (UK) is the oldest of the four tennis Grand Slams and the only one played on grass. Managed by The All England Lawn Tennis Club (AELTC) and staged on the AELTC Grounds. Wimbledon has evolved from its origins as a private members’ croquet club in 1868 to one of the world’s biggest annual sporting events and one of the well-respected brands in sport.

The All England Club’s Community Strategy is rooted in its ambition to be a ‘Force for Good’ leading by example through its commitment to the community, inclusivity, environment, and inspiring others to take action. This means actively generating meaningful and positive benefits for the communities and ensuring that everyone feels welcome at Wimbledon.

Wimbledon (UK)-based the All England Lawn Tennis and Croquet Club (AELTC), also known as the All England Club, based at Church Road, Wimbledon, London, England (UK), is a private members’ club. It is best known as the venue for the Wimbledon Championships, the only Grand Slam tennis event still held on grass.

‘emirates.com’ further stated that the airline is now a partner of the four Grand Slam tournaments – the Australian Open, the French Open, Wimbledon, and the US Open.

Stated Sir Tim Clark, President, Emirates Airline, “From the hard court to the grass court – we’re proud to be growing our presence in the world of tennis. Wimbledon is a major sporting event viewed by millions around the world, and we’re delighted to be associated with such a well-respected brand. Emirates have always been a supporter of tennis and as a sponsor of the all four Grand Slams – our commitment to the sport is as staunch as ever. We look forward to serving up world-class tennis action this Summer, and to celebrating the very best of tennis with fans from all over the world.”

Exulted Deborah Jevans CBE, Chair of the All England Club, “We are delighted to welcome Emirates to our family of Official Partners at Wimbledon. In partnering with Emirates, as the Official Airline Partner, Wimbledon is joining forces with a premium brand and one of the world’s leading sponsors of tennis, and sport more generally. As Emirates embarks on its fourth decade supporting tennis, this exciting partnership takes the organization’s investment and connection to the sport to the next level. We have received record levels of interest from the United Kingdom and around the world in attending The Championships this year, and support from Official Partners like Emirates helps us maintain the event at the pinnacle of sport for both the players and the fans.”

Official Airline Partner of Wimbledon

Through the partnership, Emirates will enjoy a wide range of benefits including: On-court branding in the Centre Court and No.1 Court, onsite activations to engage with the tennis fans, marketing, digital, and social media rights, hospitality tickets, and an opportunity for the airline to join the popular ‘Wimbleworld’ on the metaverse platform Roblox with Emirates’ branded tennis courts and obstacle courses.

Championing ‘Force for Good’ Initiatives

Emirates and Wimbledon will also join forces to support social impact initiatives across the United Kingdom. Under the partnership, a multimillion pound ‘Force for Good’ fund will be created to support and promote initiatives that positively impact the society and support the local communities. Further details on this fund will be announced during 2024.

The airline’s sponsorship portfolio also includes other top global sports such as golf, horse racing and sailing. In the United Kingdom, the airline is a proud sponsor of the Premier League team Arsenal F.C., the Emirates FA Cup and the Lancashire Cricket Club and the 50,000-capacity Emirates Old Trafford.

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