Engie naming deal to ‘vitalize’ AFL’s Giants



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Sydney Giants stadium naming rights Image: Sydney Showground (Facebook)

The Australian Football League (AFL) team the Great Western Sydney Giants (GWS) has announced a new name for its home ground at the Sydney Olympic Park.

‘AFL’ stated that the ground formerly known as the Giants Stadium has been renamed the Engie Stadium under a new deal announced recently with the France-based global energy group Engie.

Victoria (Australia)-based the Australian Football League (AFL) is the pre-eminent and only fully professional competition of Australian Rules football. It was originally named the Victorian Football League and was founded in 1896 as a breakaway competition from the Victorian Football Association, with its inaugural season held in 1897.

The Greater Western Sydney Giants are a professional Australian Rules football team based in the Sydney Olympic Park which represents the Greater Western Sydney region of New South Wales and Canberra in the Australian Capital Territory (ACT).

The 23,500-capacity Engie Stadium is the new name of the Giants Stadium, which is the main arena at the Sydney Olympic Park. The stadium is home to the Australian Football League (AFL) team Greater Western Sydney Giants and Sydney Thunder of the Big Bash League (BBL). It also hosts music concerts and the annual Sydney Royal Easter Show.

The Sydney Thunder is an Australian franchise professional cricket team competing in Australia’s domestic Twenty20 cricket competition, the Big Bash League (BBL).

The Sydney Royal Easter Show is an annual event held in Sydney, Australia. Its Australia’s largest ticketed event and one of the largest in the world. The show features an agricultural show, an amusement park and a fair.

The Sydney Olympic Park is a suburb of Greater Western Sydney, located 13 kilometers West of the Sydney central business district (CBD), in the local Government area of the City of Parramatta Council, New South Wales, Australia. It is commonly known as the Olympic Park but officially named the Sydney Olympic Park.

‘AFL’ further stated that the Greater Western Sydney Giants has announced a three-year partnership with the French energy company Engie for naming rights to its home ground at the Sydney Olympic Park.

Paris La Défense (France)-based Engie is a French multinational utility company and a global reference in low-carbon energy and services. With its 96,000 employees, its customers, partners and stakeholders, the group is committed to accelerate the transition towards a carbon-neutral world, through reduced energy consumption and more environmental-friendly solutions. Inspired by its purpose (‘raison d’être’), Engie reconcile economic performance with a positive impact on people and the planet, building on its key businesses (gas, renewable energy, services) to offer competitive solutions to its customers.

The record crowd at the venue was 21,924 fans who watched the Giants clash against their peer team the Sydney Swans in 2017.

Enthused Dave Matthews, Greater Western Sydney Giants head honcho, “We are delighted with this new partnership and can’t wait to welcome fans to what is now the Engie Stadium for the next three years. The Giants brand continues to grow and we are thrilled to partner with Engie to host thousands of Giants fans as the club continues to stamp its footprint on the sport in New South Wales (NSW), the Australian Capital Territory (ACT) and beyond. From a Giants gameday perspective, we pride ourselves on delivering the highest quality experience for our ‘Orange Army’ and we can’t wait to continue to deliver that first-class experience at the Engie Stadium.”

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