Entertainment ace Bowen as ASM top honcho


ASM appoints new VP of Live Entertainment Image: ASM Global

ASM Global (US), the world’s leading producer of live-event experiences, venue management and event strategy, has appointed Alex Bowen as the Vice-President of Live Entertainment.

‘ASM Global’ stated that in his new role, Bowen will manage event procurement and live-entertainment bookings for the ASM Global venues in New Orleans, including the 83,000-capacity Caesars Superdome, the 17,791-capacity Smoothie King Center, the 9,000-capacity Champions Square, and the 10,000-capacity Shrine on Airline Metairie, Louisiana, as well as the new 20,000-capacity Thunder Ridge Nature’s Arena in Ridgedale, Missouri – all in the United States.

Los Angeles (US)-based ASM Global is the world’s leading producer of entertainment experiences. It is the global leader in venue and event strategy and management – delivering locally tailored solutions and cutting-edge technologies to achieve maximum results for venue owners. The company’s elite venue network spans five continents, with a portfolio of more than 350 of the world’s most prestigious arenas, stadiums, convention and exhibition centers, and performing arts venues.

‘ASM Global’ further stated that he will also oversee live-content development and booking responsibilities for venues in the Southeast US region, including the 14,000-capacity Brookshire Grocery Arena (Bossier City, Louisiana), the 8,900-capacity Raising Cane’s River Center Arena (Baton Rouge, Louisiana), the Buddy Holly Hall of Performing Arts and Sciences (Lubbock, Texas), the 10,000-capacity Pensacola Bay Center (Pensacola, Florida), the 3,100-capacity Boeing Center at Tech Port (San Antonio, Texas), and more.

With more than a decade of live-event experience, Bowen has expertise in many areas, ranging from concert production, artiste management and marketing to operations, event procurement and talent booking. With prior stints at several well-known entertainment venues throughout New Orleans and Baton Rouge, such as the House of Blues Restaurant & Bar in New Orleans and Fillmore, Bowen has become a key player in Louisiana’s entertainment industry, eventually earning his most recent role as the senior talent buyer for events promoter Live Nation, overseeing multiple markets and large-scale venues.

Beverly Hills (US)-based the Live Nation Entertainment is an American multinational entertainment company that was founded in 2010 following the merger of Live Nation and Ticketmaster. The company promotes, operates and manages ticket sales for live entertainment in the United States and internationally.

Shared John Boyle, ASM Global’s Chief Content Officer, “As a native of Louisiana, Bowen has been intertwined in every aspect of the State’s rich live music and entertainment culture and throughout his career has even helped to revive venues with the caliber of talent he brings to the stage. Between his knowledge of Louisiana and the Southern regions of the United States and his deep understanding of what it takes to produce great shows, we are confident that his transition to ASM Global will be seamless, and we are excited to have him join our world-class team.”

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