Industry doyen John Boyle in ASM Global fold

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New Chief Content Officer for ASM Global announced Image: John Boyle

The worldwide live entertainment leader ASM Global – as part of its growing portfolio of global venue operations encompassing technology, partnerships, culinary, safety, and more – has named industry veteran John Boyle as the Global Chief Content Officer to dramatically expand its development and live entertainment production.

The ‘ASM Global’ stated that in making the announcement, the ASM President and Chief Executive Officer (CEO), Ron Bension, said, “It’s acknowledged that ASM partner venues lead the industry in events per venue. With John’s far-reaching experience and the content team we are building, we will provide a greater number and wider array of profitable events to our venues, which comprise the most iconic family of venues in the world.”

Los Angeles (US)-headquartered ASM Global is the world’s leading producer of live entertainment experiences. The company was formed by the combination of AEG Facilities and SMG, global leaders in venue and event strategy and management. The company’s elite venue network spans five continents, with a portfolio of more than 300 of the world’s most prestigious arenas, stadiums, convention and exhibition centers, and performing arts venues. From Aberdeen (UK) to Anchorage (Alaska, US) and Sydney (Australia) to Stockholm (Sweden), its venues fuel live entertainment worldwide.

In Boyle’s new role, the former Chief Growth Officer and Interim Chief Financial Officer (CFO) of Insomniac Events will oversee ASM’s plans to grow its well-established position in content generation for its arenas, stadiums, theaters, and convention centers. ASM already serves as the most prolific presenter and producer in entertainment including serving as the largest conduit of Live Nation and AEG content.

Added Bension, “ASM Global is committed to deepening our relationships with other promoters, artistes, managers, agents, and content producers. John’s experience throughout the world and success with artistes, live events, sponsorships, technology, brands, and fan experiences will enable us to do that in an even greater way.”

The ‘ASM Global’ further stated that Boyle was a key principal in the explosive growth of Insomniac Events, the legendary electronic music event promoter and festival producer, best known as the organizer of the Electronic Daisy Carnival. Boyle spearheaded electronic data capture (EDC) expansion around the world, launching festivals in Mexico City (Mexico), London (UK), São Paulo (Brazil), New Delhi (India), Shanghai (China), and Tokyo (Japan).

He most recently served as the President of Live Nation Japan where he significantly grew market share, secured exclusive booking relationships and launched the Download Festival.

The Download Festival is a British-created rock festival created by Terrance Gough, held annually at Donington Park in Leicestershire, England, in Paris (France), at Parramatta Park, Sydney (Australia) and at Flemington Racecourse in Melbourne (Australia).

Boyle stated, “ASM Global is always projecting into the future to dramatically elevate spectacular live entertainment experiences everywhere on earth and bring people together. The opportunity to work with such a dynamic team and expand the company’s content and relationships now and down the road is super exciting. With venues ranging from the 65,000-capacity Allegiant Stadium in Las Vegas (US) to the 17,000-capacity Mercedes Benz Arena in Berlin (Germany) to the 5,900-capacity The Greek Theatre in Los Angeles (US) to the 5,000-capacity Coca-Cola Music Hall in Puerto Rico to the largest convention center in North America, the 18,000-capacity McCormick Place in Chicago (US), our client portfolio is truly exceptional.”

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