Events industry veteran Celler joins ASM ranks



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Brian Celler joins ASM Global Image: ASM Global

ASM Global (US), the world’s leading producer of entertainment experiences, venue management and event strategy, has appointed 25-year veteran Brian Celler, Senior Vice-President, Content and Programming, Europe.

‘ASM Global’ stated that in his new role, Celler will be responsible for ASM Global’s music, entertainment and sports content throughout its European and United Kingdom portfolio. This includes the 21,000-capacity AO Arena in Manchester (UK), the 15,000-capacity P&J Live in Aberdeen (Scotland), the 12,500-capacity OVO Arena Wembley in Wembley (UK), the 13,781-capacity First Direct Arena in Leeds (UK), the 50,000-capacity Friends Arena in Stockholm (Sweden), and the 13,000-capacity Rudolf Weber-Arena in Oberhausen (Germany).

Los Angeles (US)-based ASM Global is the world’s leading producer of entertainment experiences. It is the global leader in venue and event strategy and management – delivering locally tailored solutions and cutting-edge technologies to achieve maximum results for venue owners. The company’s elite venue network spans five continents, with a portfolio of more than 350 of the world’s most prestigious arenas, stadiums, performing arts venues, and convention and exhibition centers.

‘ASM Global’ quoted Chris Bray, Executive Vice-President, Europe, at ASM Global, as stating, “I am delighted to welcome Brian to ASM Global. Brian comes armed with tremendous international experience and a fantastic reputation as a highly skilled live events industry professional. Brian’s vision and ambition for our European content and programing operations will bring huge value as we look to the future, developing a diverse, relevant and truly exciting calendar of events across Europe.”

Added Celler, “I’m honored to join the incredible ASM Global team in a role that aligns perfectly to my passions for the future of our industry and leverages the diversity of experience I’ve accumulated over the course of my career. I’m inspired to support ASM Global’s mission to redefine what world-class content looks and feels like to live event fans. I’m very much looking forward to getting started.”

Observed John Boyle, Global Chief Content Officer at ASM Global, “Brian is the consummate music business and live event executive. He has spent his entire career working with big artistes on an international level. He is incredibly well-respected around the world, and there is nothing he hasn’t seen or done. I really look forward to having him on our Global Content team, and I am certain he will add significant value to our business.”

Celler started his music industry career working globally with large-scale touring bands such as the American rock band Aerosmith, the Australian rock band AC/DC and the American heavy metal band Metallica. He later worked as an Artiste Manager with Q Prime and subsequently in artiste development and international marketing.

His work includes award-winning campaigns at Sony Music in New York (US) and London (UK) as well as at Universal Music Group in London where he served most recently as the Executive Vice- President and head of the U.K. international team. Celler also oversaw all operations including creative, marketing, touring, production, and content for the Irish rock band U2 during his eight-year tenure working as the Managing Director of Principle Management in Dublin (Ireland) and London (UK).

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